8-K: Reviv3 Procare Company to Uplist to NYSE American, Rebrands as AXIL Brands, Inc.

Reviv3 Procare Company announces its upcoming uplisting to the NYSE American exchange and rebranding as AXIL Brands, Inc., effective February 14, 2024, focusing on the global hearing enhancement and protection market.

Summary

• Reviv3 Procare Company is set to uplist its common stock to the NYSE American exchange.
• The company will rebrand as AXIL Brands, Inc., effective February 14, 2024.
• The new ticker symbol on the NYSE American will be AXIL.
• The company's focus is on the global hearing enhancement and protection devices market through its AXIL brand, alongside its Reviv3 hair and skin care products.
• The uplisting and rebranding are aimed at diversifying the stockholder base, improving liquidity, and increasing stockholder value.

Sentiment

Score: 8

Explanation: The announcement is highly positive, reflecting a major step forward for the company with the uplisting and strategic rebranding.

Positives

• Uplisting to the NYSE American is a significant milestone achievement.
• The NYSE American listing is expected to diversify the stockholder base.
• Listing on a major exchange like the NYSE American will likely provide greater liquidity for stockholders.
• The rebranding to AXIL Brands, Inc. aligns the company name with its core product focus on hearing enhancement and protection.
• The company believes the name change will allow it to capitalize on the recognition of the AXIL brand.

Negatives

• The document does not explicitly state any negative aspects of the uplisting or rebranding.

Risks

• There is a risk that the company may not meet all the listing requirements at the time of listing.
• Actual results may differ materially from forward-looking statements due to various factors beyond the company's control.
• The forward-looking statements are not guarantees of future performance and involve uncertainties and assumptions that are difficult to predict.

Future Outlook

The company expects the uplisting and rebranding to enhance its market position, improve stockholder liquidity, and increase stockholder value by focusing on the global hearing enhancement and protection market.

Management Comments

• We are excited to execute on another two major steps in our corporate rebranding with the milestone achievement of being listed on the NYSE American and the official change of our company's name to AXIL Brands, Inc.
• We believe that listing on the NYSE American Exchange will help diversify our stockholder base, provide greater liquidity for our stockholders, and improve our ability to increase stockholder value.
• Renaming our company to AXIL Brands, Inc. reflects our focus on the global hearing enhancement and protection devices market and we believe will allow us to capitalize on the recognition of the AXIL brand in the hearing protection and enhancement market.

Industry Context

This announcement positions AXIL Brands, Inc. more prominently within the growing market for hearing enhancement and protection devices, a sector seeing increased consumer awareness and demand.

Comparison to Industry Standards

• The document does not provide specific details on financial performance or operational metrics that can be directly compared to industry standards or competitors.
• However, the uplisting to the NYSE American suggests that the company is striving to meet the standards of larger, publicly traded companies in terms of corporate governance, transparency, and market visibility.
• Comparable companies in the hearing protection and enhancement market include Eargo, Inc. (EAR) and Intricon Corporation (IIN).
• Eargo, Inc. has experienced significant revenue growth in recent years, driven by strong demand for its direct-to-consumer hearing aids.
• Intricon Corporation, a manufacturer of micro-medical components, has also seen growth in its hearing health segment.

Management Changes

Corporate Governance

Stakeholder Impact

• Shareholders: Potential for increased liquidity and stockholder value due to the uplisting and rebranding.
• Employees: No immediate impact mentioned, but the changes could positively affect the company's growth and stability.
• Customers: Continued access to AXIL and Reviv3 products, with potential benefits from the company's increased market presence.
• Suppliers: No immediate impact mentioned.
• Creditors: No immediate impact mentioned.
• NYSE American: The exchange will add a new listing to its roster of companies.

Next Steps

• Commence trading on the NYSE American under the ticker symbol AXIL on February 14, 2024.
• Terminate trading of the Common Stock on the OTCQB.
• Continue marketing and selling hearing enhancement and protection products under the AXIL brand and hair and skin care products under the Reviv3 Procare brand.

Key Dates

Keywords

hearing protection, hearing enhancement, ear plugs, earmuffs, ear buds, consumer products, e-commerce, NYSE American, uplisting, rebranding, stockholder value, liquidity