Form 4: Atlanta Braves Holdings Executive Sells Shares
Insider Transaction (Form 4)
Gregory John Heller, EVP, CLO & Secretary of Atlanta Braves Holdings, Inc., sold 80,263 shares of common stock on September 29, 2026 for $53.89 per share.
Summary
- Option exercise/conversion: acquired 80,263 Series C Common Stock at $27.18 ($2,181,548) on September 29, 2026; holds 103,004 after (Direct).
- Open-market sale: disposed of 80,263 Series C Common Stock at $53.89 ($4,325,373) on September 29, 2026; holds 22,741 after (Direct).
- Option exercise/conversion: disposed of 80,263 Stock option (Right to Buy) - BATRK on September 29, 2026 (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $4,325,373 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Gregory John Heller — Officer (EVP, CLO & Secretary)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-29 | Option exercise/conversion | Series C Common Stock | 80,263 | $27 | $2.2M | 103,004 |
| 2026-09-29 | Open-market sale | Series C Common Stock | 80,263 | $54 | $4.3M | 22,741 |
| 2026-09-29 | Option exercise/conversion | Stock option (Right to Buy) - BATRK | 80,263 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-29 | Option exercise/conversion (80,263 shares) |
| 2026-09-29 | Open-market sale (80,263 shares) |
| 2026-09-29 | Option exercise/conversion (80,263 shares) |
Keywords
insider transaction, Form 4, BATRK, Atlanta Braves Holdings, Inc., bearish, Gregory John Heller
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