Form 4: ASUR CRO Eyal Goldstein Reports Stock Transactions

ASURE SOFTWARE INC's Chief Revenue Officer, Eyal Goldstein, reported the acquisition of 84,000 shares from performance unit settlement and subsequent sales to cover tax liabilities.

Summary

• Eyal Goldstein, Chief Revenue Officer of ASURE SOFTWARE INC (ASUR), reported transactions involving the company's common stock.
• On February 27, 2026, Mr. Goldstein acquired 84,000 shares of Asure Software, Inc. Common Stock at a price of $0, representing the settlement of performance stock units (PSUs).
• These PSUs were awarded on January 1, 2025, with 38.89% vesting on February 27, 2026, and the remainder scheduled to vest in equal monthly installments thereafter.
• Following this acquisition, Mr. Goldstein's direct beneficial ownership increased to 451,915 shares.
• Also on February 27, 2026, Mr. Goldstein disposed of 7,955 shares of common stock at a price of $7.76 per share to cover tax liabilities associated with the vesting of restricted stock units (RSUs) from the PSU settlement.
• On March 1, 2026, an additional 544 shares were disposed of at a price of $9.14 per share for the same tax liability purpose.
• After all reported transactions, Mr. Goldstein's direct beneficial ownership stands at 443,416 shares of Asure Software, Inc. Common Stock.

Sentiment

Score: 6

Explanation: StockSavvy.ai views this as moderately positive, reflecting the vesting of performance-based compensation for a key executive, indicating achievement of prior goals, though offset by routine tax-related sales.

Positives

• Eyal Goldstein acquired 84,000 shares through the settlement of performance stock units, indicating the achievement of performance metrics and a commitment to long-term incentives.
• The acquisition of shares at a $0 price reflects compensation for performance, aligning executive interests with shareholder value.

Negatives

• Mr. Goldstein disposed of a total of 8,499 shares (7,955 + 544) to cover tax liabilities, which is a common practice but reduces his direct beneficial ownership from the peak after the PSU settlement.

Future Outlook

The remaining portion of the 84,000 performance stock units, after the initial 38.89% vesting, is scheduled to vest in equal monthly installments beginning on the first day of the calendar month after February 27, 2026.

Industry Context

StockSavvy.ai notes that insider transactions, particularly those related to performance-based compensation and subsequent tax-related sales, are common occurrences in publicly traded companies. While the net increase in beneficial ownership from the PSU settlement can be viewed as a positive signal of executive alignment, the tax-related sales are a routine part of compensation management and do not typically indicate a change in management's outlook on the company's prospects.

Stakeholder Impact

• Shareholders can observe the compensation structure for a key executive and changes in their direct ownership stake, which can influence perceptions of management alignment and confidence.

Next Steps

• The remaining portion of the performance stock units will continue to vest in equal monthly installments.

Key Dates

Keywords

ASUR, Eyal Goldstein, Insider Transaction, Form 4, Performance Stock Units, Restricted Stock Units, Executive Compensation, Stock Ownership, Chief Revenue Officer, Tax Liability