Form 4: ASUR CFO John Pence Reports Stock Grant and Tax Sales

ASURE SOFTWARE INC's CFO, John F. Pence, reported the grant of 40,000 restricted stock units and subsequent sales of shares to cover tax liabilities from vested awards.

Summary

• CFO John F. Pence received a grant of 40,000 restricted stock units (RSUs) on January 1, 2026.
• These RSUs are scheduled to vest 1/3rd on the first anniversary of the Grant Date, with the remaining 2/3rds vesting over a period of two years in equal quarterly installments, concluding on the third anniversary of the Grant Date.
• On January 2, 2026, Pence disposed of a total of 12,806 shares of Asure Software, Inc. Common Stock to cover tax liabilities associated with the vesting of various restricted stock units.
• The tax-related dispositions were linked to RSUs originally awarded as settlement of performance stock units on February 26, 2024, and March 11, 2025, as well as RSUs granted on January 1, 2023, January 1, 2024, and January 1, 2025.
• The shares sold for tax purposes had prices of $9.09 for 8,188 shares and $9.42 for 4,668 shares.
• Following these reported transactions, John F. Pence beneficially owns 245,816 shares of Asure Software, Inc. Common Stock.

Sentiment

Score: 6

Explanation: The grant of 40,000 restricted stock units to the CFO is a positive sign of continued alignment with shareholder interests, while the subsequent sales are routine tax withholdings associated with vesting awards and do not indicate a negative sentiment.

Positives

• The grant of 40,000 restricted stock units to the Chief Financial Officer demonstrates continued alignment of management's long-term interests with those of shareholders.

Negatives

• The disposition of 12,806 shares to cover tax liabilities, while a routine event, results in a reduction of the CFO's direct shareholding.

Future Outlook

No forward-looking statements or guidance are provided in this insider transaction report.

Industry Context

This Form 4 filing details specific insider transactions and does not provide broader industry context or trends.

Stakeholder Impact

• Shareholders: The grant of restricted stock units to the CFO aligns management's long-term incentives with shareholder value creation. The tax-related sales are a standard part of executive compensation and are not expected to have a significant impact.

Next Steps

• The 40,000 restricted stock units granted on January 1, 2026, will vest in installments: 1/3rd on January 1, 2027, and the remaining 2/3rds quarterly over the subsequent two years, with the final vesting on January 1, 2029.

Key Dates

Recommendation

The filing details a routine grant of restricted stock units to the CFO, aligning his interests with long-term shareholder value, alongside standard tax-related sales upon vesting. These transactions are typical for executive compensation and do not present new information that would significantly alter the investment thesis for ASUR, thus a 'hold' recommendation is appropriate.

Keywords

ASUR, Asure Software, John Pence, CFO, Form 4, insider transaction, restricted stock units, RSU grant, tax withholding, beneficial ownership