Form 4: ASUR CEO Buys 5,250 Shares Under 10b5-1 Plan

ASURE Software's Chairman & CEO, Patrick Goepel, acquired 5,250 shares of common stock at an average price of $8.16 through a pre-arranged 10b5-1 plan.

Summary

• Patrick Goepel, Chairman & CEO and Director of ASURE Software, Inc. (ASUR), purchased 5,250 shares of the company's common stock.
• The transaction occurred on August 6, 2025.
• The shares were acquired at a weighted average price of $8.16 per share, with prices ranging from $8.12 to $8.20.
• This purchase was made pursuant to a Rule 10b5-1(c) pre-arranged trading plan.
• Following this transaction, Patrick Goepel beneficially owns 1,307,622 shares of Asure Software, Inc. common stock.

Sentiment

Score: 7

Explanation: The purchase of shares by the CEO indicates confidence in the company's future. While the amount is not exceptionally large relative to total shares owned, it's a positive signal, especially being a purchase rather than a sale.

Positives

• Insider buying by the Chairman & CEO indicates confidence in the company's future prospects.
• The purchase was made under a Rule 10b5-1 plan, suggesting a pre-planned investment strategy rather than a reaction to immediate market conditions.

Future Outlook

No specific future outlook or guidance is provided, as this Form 4 filing primarily reports an insider transaction.

Management Comments

• The Reporting Person undertakes to provide Asure Software, Inc., any security holder thereof, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth herein.

Industry Context

This filing reports an insider stock purchase, which is a common occurrence across all industries. Insider buying can be seen as a positive signal of management's confidence in the company's future within its industry, aligning management's interests with shareholders.

Comparison to Industry Standards

• This filing is a standard insider transaction report (Form 4). There are no specific financial results or operational metrics to compare against industry benchmarks or comparable companies. The act of an insider purchasing shares is generally viewed positively, aligning management's interests with shareholders.

Related Party Transactions

• The reported transaction is an acquisition of common stock by Patrick Goepel, the Chairman & CEO and Director, which constitutes a related party transaction.

Stakeholder Impact

• Shareholders: The insider purchase by the CEO may be viewed positively, signaling management's belief in the company's value, potentially increasing investor confidence.

Key Dates

Recommendation

The purchase of shares by the Chairman & CEO, Patrick Goepel, is a positive signal, indicating management's confidence in ASURE Software's future. This insider buying aligns the CEO's interests with shareholders and suggests a belief that the stock is undervalued or has significant upside potential. However, a single insider transaction, while positive, is not sufficient to warrant a 'buy' recommendation without a comprehensive review of the company's financial performance, strategic outlook, and market conditions. It reinforces a 'hold' position for current investors and serves as a favorable data point for those considering an investment.

Keywords

ASURE Software, ASUR, Patrick Goepel, Insider Buying, Form 4, CEO Stock Purchase, 10b5-1 Plan, Equity Acquisition, Common Stock