Form 4: Assurant CEO Sells Shares Under Pre-Arranged 10b5-1 Plan

Assurant's President and CEO, Keith Demmings, sold 4,275 shares of common stock for approximately $220.274 per share under a pre-arranged trading plan.

Summary

• Keith Demmings, President and CEO, and a Director of Assurant, Inc., reported a sale of common stock.
• A total of 4,275 shares of Assurant, Inc. common stock were sold on August 29, 2025.
• The shares were sold at a weighted average price of $220.274 per share, with individual transaction prices ranging from $220.0000 through $220.5400.
• The transaction was executed under a Rule 10b5-1 trading plan adopted by Mr. Demmings on March 10, 2025.
• Following this transaction, Mr. Demmings beneficially owns 98,372.224 shares, which includes restricted stock units.
• The reported beneficial ownership also includes 42.196 shares acquired under the Assurant, Inc. Amended and Restated 2004 Employee Stock Purchase Plan (ESPP) on June 30, 2025.

Sentiment

Score: 5

Explanation: Neutral. The sale is a routine insider transaction under a pre-arranged 10b5-1 plan, which typically has a neutral market impact as it's not indicative of new information.

Positives

• The sale was conducted under a pre-arranged Rule 10b5-1 trading plan, indicating a planned transaction rather than an immediate reaction to new information.
• The reporting person still retains a significant beneficial ownership of 98,372.224 shares, demonstrating continued alignment with shareholder interests.

Negatives

• An insider sale, even if pre-planned, can sometimes be perceived negatively by the market as it reduces the insider's direct equity stake.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: A minor reduction in direct insider ownership, but the pre-planned nature mitigates negative signaling.
• Employees: No direct impact mentioned.

Key Dates

Recommendation

The filing reports a routine insider stock sale by the President and CEO under a pre-arranged Rule 10b5-1 trading plan. Such planned transactions are generally not indicative of new material information about the company's prospects and therefore do not typically warrant a change in investment recommendation based solely on this filing. The executive retains a substantial stake in the company.

Keywords

Assurant, AIZ, Insider Trading, Form 4, Stock Sale, Keith Demmings, 10b5-1 Plan, Common Stock