Form 4: Insider Buys ASB Stock via ESPP

Terry Lynn Williams, Chief Information Officer of Associated Banc-Corp (ASB), acquired 83,960 shares of common stock through the company's Employee Stock Purchase Plan.

Summary

• Terry Lynn Williams, Chief Information Officer at Associated Banc-Corp (ASB), purchased 83,960 shares of common stock.
• The transaction occurred on May 15, 2026, and the shares were acquired through the company's Employee Stock Purchase Plan (ESPP).
• The purchase price was $27.306 per share, totaling an investment of approximately $2,292,000.
• Following this transaction, Williams beneficially owns 24,112.0473 shares of ASB common stock directly.

Sentiment

Score: 6

Explanation: StockSavvy.ai views this as a neutral to slightly positive filing, as it represents an insider's investment in the company through a standard employee plan, indicating confidence but not a significant strategic shift.

Positives

• Insider purchase of company stock indicates confidence from a key executive.
• Acquisition through an Employee Stock Purchase Plan suggests a commitment to long-term investment in the company.

Future Outlook

No specific future outlook or guidance is provided in this filing, as it solely reports a transaction.

Industry Context

StockSavvy.ai notes that insider purchases, particularly through ESPPs, are generally viewed positively by the market as they demonstrate a commitment from management to the company's long-term prospects. This type of transaction is common across the financial services industry.

Stakeholder Impact

• Shareholders may view this as a positive signal of insider confidence in the company's future performance.
• Employees participating in the ESPP are increasing their stake in the company.

Key Dates

Keywords

Form 4, Insider Trading, Employee Stock Purchase Plan, Associated Banc-Corp, ASB, Terry Lynn Williams, Common Stock, SEC Filing