Form 4: Director Michael J. Haddad Increases ASB Holdings

Associated Banc-Corp Director Michael J. Haddad acquired 771.006 phantom stock units as part of his annual director compensation.

Summary

• Director Michael J. Haddad received 771.006 phantom stock units on April 16, 2026.
• The units were granted as a portion of his annual director salary.
• The transaction increases his total beneficial ownership to 68,850.335 shares.
• The units are 100% vested upon acquisition and held within the Director's Deferred Compensation Plan.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral, routine administrative filing regarding director compensation that does not signal a change in company strategy or financial health.

Positives

• Demonstrates alignment of interests between the Director and shareholders through equity-based compensation.
• The acquisition reflects a commitment to long-term ownership via the deferred compensation plan.

Negatives

• None identified; this is a routine compensation-related disclosure.

Risks

• Value of the phantom stock units is subject to the market performance of Associated Banc-Corp common stock.

Future Outlook

The phantom stock units will remain in the Director's Deferred Compensation Plan until distributed according to the director's pre-filed elections.

Management Comments

• The phantom stock units are 100% vested at the time of acquisition.

Industry Context

StockSavvy.ai notes that it is standard practice for regional banking institutions to compensate board members with equity or phantom stock to ensure long-term alignment with shareholder interests.

Comparison to Industry Standards

• The use of phantom stock units for director compensation is consistent with standard corporate governance practices among U.S. regional banks.
• The disclosure follows standard SEC Section 16(a) reporting requirements for publicly traded companies.

Stakeholder Impact

• Shareholders may view the increased equity stake of a director as a positive sign of confidence in the company's future.

Next Steps

• The units will be held in the deferred compensation plan until a future distribution event occurs.

Key Dates

Keywords

Associated Banc-Corp, ASB, Insider Trading, Form 4, Director Compensation, Phantom Stock