Form 4: Director Acquires Associated Banc-Corp Shares

Michael J. Haddad, a Director at Associated Banc-Corp, acquired shares through a dividend reinvestment plan and received dividend equivalent units.

Summary

• Director Michael J. Haddad acquired 33,423 shares of Associated Banc-Corp common stock at a price of $29.4088 per share on June 15, 2026, through a dividend reinvestment plan.
• Additionally, 38 shares were acquired as dividend equivalent units, vesting on the first anniversary of the grant of related restricted stock units.
• Haddad also holds 5,750 shares indirectly through a trust with voting rights.
• The filing also notes 69,403.27 phantom stock units, which are 100% vested and part of the Director's Deferred Compensation Plan.

Sentiment

Score: 6

Explanation: StockSavvy.ai views this as a neutral to slightly positive filing, as it reflects a director's ongoing participation in company stock plans rather than a significant new investment or divestment.

Positives

• Director's acquisition of shares through a dividend reinvestment plan indicates continued investment in the company.
• Dividend equivalent units suggest a mechanism for aligning executive and shareholder interests.
• Vested phantom stock units represent a form of deferred compensation, indicating long-term commitment.

Negatives

• The filing does not contain any negative financial results or operational setbacks.

Risks

• The value of phantom stock units is subject to the company's future performance and distribution elections.
• Indirect beneficial ownership through a trust introduces a layer of complexity in direct control and reporting.

Future Outlook

The filing does not contain specific forward-looking statements or guidance regarding future financial performance. However, the acquisition of shares and the holding of vested phantom stock units suggest a positive outlook from the reporting person.

Management Comments

• Dividend equivalent units vest on the first anniversary of the grant of the restricted stock units to which they relate, payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).
• Phantom stock units are 100% vested at the time of acquisition and will remain in the Director's Deferred Compensation Plan until distributed pursuant to the Insider's distribution elections.

Industry Context

StockSavvy.ai notes that insider transactions, particularly acquisitions by directors, can be interpreted as a signal of confidence in the company's future prospects within the banking sector.

Stakeholder Impact

• Shareholders may view the director's acquisition of shares positively, interpreting it as a sign of confidence in the company's value.
• Employees may see this as an alignment of interests between management and the broader employee base through stock-based compensation plans.

Next Steps

• Distribution of phantom stock units from the Director's Deferred Compensation Plan based on the Insider's distribution elections.

Key Dates

Keywords

Associated Banc-Corp, ASB, Form 4, Insider Trading, Director, Stock Acquisition, Dividend Reinvestment Plan, Deferred Compensation, Beneficial Ownership