Form 4: Director Acquires ASB Shares via Dividend Units

Associated Banc-Corp Director Owen J. Sullivan acquired 44 shares of common stock through dividend equivalent units.

Summary

• Owen J. Sullivan, a Director of Associated Banc-Corp (ASB), acquired 44 shares of common stock.
• The transaction occurred on March 16, 2026, at a price of $24.59 per share.
• Following this acquisition, Sullivan beneficially owns 10,047 shares of ASB common stock.
• The acquired shares are dividend equivalent units, which vest on the first anniversary of the grant of related restricted stock units and are payable in common stock.

Sentiment

Score: 6

Explanation: StockSavvy.ai views this as a slightly positive, routine transaction. The acquisition of shares by a director, even through dividend equivalent units, generally indicates continued commitment and alignment with the company's performance.

Positives

• Director Owen J. Sullivan increased his beneficial ownership in Associated Banc-Corp by 44 shares, aligning his interests further with shareholders.
• The acquisition was through dividend equivalent units, indicating a routine, non-open market transaction that reflects an ongoing compensation structure.

Future Outlook

Dividend equivalent units are set to vest on the first anniversary of the grant of the restricted stock units to which they relate, with payment solely in shares of common stock upon vesting, subject to potential deferral.

Industry Context

StockSavvy.ai notes that routine insider transactions, such as the acquisition of shares through dividend equivalent units, are common in the financial services industry. While not indicative of a major strategic shift, they reflect standard compensation practices and can signal continued alignment of management interests with shareholder value, a common practice among regional banks like Associated Banc-Corp.

Stakeholder Impact

• Shareholders: Increased alignment of a director's interests with shareholders due to increased beneficial ownership.

Next Steps

• Dividend equivalent units will vest on the first anniversary of the grant of the related restricted stock units.
• Vested units will be payable solely in shares of common stock, subject to potential deferral elected by the insider.

Key Dates

Keywords

Associated Banc-Corp, ASB, Owen J. Sullivan, Insider Transaction, Form 4, Director Stock Acquisition, Dividend Equivalent Units, Beneficial Ownership