Form 4: Associated Banc-Corp CFO Increases Stake Through Dividend Equivalent Acquisition

Associated Banc-Corp's Chief Financial Officer, Derek S. Meyer, acquired 25 shares of common stock through fully vested dividend equivalents, increasing his total beneficial ownership to 57,044.379 shares.

Summary

• Derek S. Meyer, Executive Vice President and Chief Financial Officer of Associated Banc-Corp (ASB), acquired 25 shares of the company's common stock.
• The transaction occurred on June 16, 2025, at a price of $22.96 per share.
• These shares were acquired as fully vested dividend equivalents awarded pursuant to performance-based Restricted Stock Units (RSUs).
• The dividend equivalents are payable solely in shares of common stock and are subject to deferral until separation, as elected by Mr. Meyer.
• Following this transaction, Mr. Meyer's direct beneficial ownership of Associated Banc-Corp common stock stands at 57,044.379 shares.
• The transaction was made pursuant to a Rule 10b5-1(c) contract, instruction, or written plan.

Sentiment

Score: 6

Explanation: Slightly positive due to insider acquisition, even if small and routine, indicating continued executive stake in the company's performance. The transaction is part of a pre-planned compensation structure.

Positives

• The acquisition of shares by a key executive like the CFO can signal confidence in the company's future performance.
• The transaction was conducted under a Rule 10b5-1 plan, indicating a pre-arranged and transparent acquisition strategy.

Negatives

• No negative information was disclosed in this Form 4 filing.

Risks

• This Form 4 filing does not contain information regarding specific risks to the company.

Future Outlook

This Form 4 filing is a report of an insider transaction and does not contain forward-looking statements or guidance regarding the company's future outlook.

Management Comments

• The filing indicates that the dividend equivalents are subject to deferral until separation, as elected by the Insider, reflecting a personal financial planning decision by Mr. Meyer.

Industry Context

This Form 4 filing reports a routine insider transaction for a financial institution. Such transactions are common across all industries as part of executive compensation and personal investment strategies, and do not inherently reflect broader industry trends.

Comparison to Industry Standards

• This Form 4 reports a standard insider transaction (acquisition of shares via dividend equivalents) which is a common component of executive compensation packages across publicly traded companies.
• The transaction size of 25 shares is relatively small compared to the executive's total holdings of over 57,000 shares, and is typical for dividend reinvestment or equivalent programs.
• No specific comparable companies or projects are relevant for this type of routine filing.

Corporate Governance

Related Party Transactions

• The acquisition of shares by Derek S. Meyer, the EVP and CFO, is considered a related party transaction as it involves a key executive of Associated Banc-Corp.
• The transaction specifically relates to fully vested dividend equivalents from performance-based RSUs, which are part of the executive's compensation package.

Stakeholder Impact

• Shareholders: The transaction slightly increases the beneficial ownership of a key executive, which can be viewed positively as it aligns management's interests with those of shareholders.
• Employees: The transaction is part of an executive compensation structure, which may reflect broader compensation policies within the company.

Next Steps

• This Form 4 filing does not specify any future actions, events, or milestones for the company or the reporting person beyond the reported transaction.

Key Dates

Keywords

Associated Banc-Corp, ASB, Form 4, Insider Trading, Derek S. Meyer, CFO, Common Stock, Dividend Equivalents, RSUs, Beneficial Ownership, Rule 10b5-1