Form 4: ASB Exec Sells Shares for Tax Obligations

An Executive Vice President at Associated Banc-Corp sold 809 shares of common stock to cover tax withholding obligations related to restricted stock vesting.

Summary

• Matthew R. Braeger, Executive Vice President of Associated Banc-Corp, disposed of 809 shares of common stock.
• The shares were surrendered to satisfy tax withholding obligations arising from the tranche vesting of time-based restricted stock.
• The restricted stock grants originated in 2022, 2023, 2024, and 2025.
• The transaction occurred on February 8, 2026, at a price of $29.37 per share.
• Following the transaction, Mr. Braeger beneficially owns 14,021.0966 shares directly and 779.5 shares indirectly through a 401(K) Plan.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event. It's a routine transaction for tax purposes related to executive compensation, not indicative of positive or negative sentiment towards the company's future.

Positives

• The transaction is a routine event related to the vesting of previously granted restricted stock, indicating the executive is receiving compensation as part of their employment package.

Negatives

• The sale of shares, even for tax purposes, reduces the executive's direct ownership in the company.

Future Outlook

NA

Industry Context

StockSavvy.ai notes that insider transactions, particularly those related to tax withholding upon restricted stock vesting, are common occurrences across all industries. They typically reflect routine compensation events rather than a change in management's outlook on the company's prospects, unless the volume is unusually high or part of a broader selling pattern.

Stakeholder Impact

• Shareholders: The sale of a small number of shares by an executive for tax purposes is a routine event and is unlikely to have a significant impact on shareholder sentiment or the company's operational performance.

Key Dates

Recommendation

The transaction is a routine insider sale to cover tax obligations arising from restricted stock vesting. It does not reflect a change in the executive's or company's fundamental outlook and therefore does not warrant a change in investment recommendation based solely on this filing.

Keywords

Associated Banc-Corp, ASB, Form 4, Insider Transaction, Stock Sale, Tax Withholding, Restricted Stock, Executive Compensation, Matthew R. Braeger