Form 4: ASB EVP Trier's Planned Stock Acquisition via DRIP

Associated Banc-Corp EVP Phillip Trier reported a planned acquisition of common stock on December 15, 2025, through a dividend reinvestment transaction under a Rule 10b5-1 plan.

Summary

• Phillip Trier, Executive Vice President (EVP) of Associated Banc-Corp (ASB), reported a transaction involving the company's common stock.
• The transaction, dated December 15, 2025, involved the acquisition of 46.163 shares of common stock.
• Shares were acquired at a price of $27.0494 per share.
• The acquisition was a dividend reinvestment transaction, indicating shares were purchased using dividends received.
• Following this transaction, Phillip Trier beneficially owns a total of 22,694.001 shares of Associated Banc-Corp common stock.
• The transaction was made pursuant to a contract, instruction, or written plan for the purchase or sale of equity securities of the issuer, intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Sentiment

Score: 6

Explanation: The sentiment is mildly positive. While a dividend reinvestment is a routine transaction and not a strong signal like a large open-market purchase, it still indicates an executive's continued investment in the company and alignment with shareholder interests.

Positives

• The acquisition of additional shares by an EVP, even through a dividend reinvestment plan, demonstrates continued insider ownership and alignment with shareholder interests.
• The transaction being part of a Rule 10b5-1 plan indicates a pre-planned, systematic approach to equity management, reducing concerns about opportunistic trading.

Future Outlook

The filing itself does not provide a future outlook for the company, but it reports a planned future transaction by an executive.

Industry Context

Insider transactions, particularly those under Rule 10b5-1 plans, are common in the financial industry. Dividend reinvestment plans are a standard mechanism for executives to increase their holdings in a company without direct open-market purchases, often reflecting a long-term investment strategy.

Stakeholder Impact

• Shareholders: The transaction shows continued insider ownership, which can be viewed positively as it aligns management's interests with those of shareholders.

Key Dates

Recommendation

This Form 4 reports a routine, pre-planned dividend reinvestment transaction by an executive. While it reflects continued insider ownership, the small size and nature of the transaction do not provide new fundamental information significant enough to alter an investment recommendation for Associated Banc-Corp.

Keywords

Associated Banc-Corp, ASB, Phillip Trier, Insider Transaction, Form 4, Dividend Reinvestment, Common Stock, Equity Acquisition, 10b5-1 Plan