Form 4: ASB Director Acquires Additional Common Stock

Associated Banc-Corp Director Owen J. Sullivan acquired 45 shares of common stock, increasing his beneficial ownership to 5,373 shares.

Summary

• Owen J. Sullivan, a Director of Associated Banc-Corp (ASB), acquired 45 shares of common stock.
• The transaction occurred on September 15, 2025, at a price of $25.92 per share.
• These shares were acquired as dividend equivalent units, which vest on the first anniversary of the related restricted stock unit grant.
• Following this acquisition, Owen J. Sullivan beneficially owns 5,373 shares of Associated Banc-Corp common stock.
• The dividend equivalent units are payable solely in shares of common stock upon vesting, subject to deferral if elected by the Insider.

Sentiment

Score: 6

Explanation: The sentiment is slightly positive as a director is increasing their stake, indicating confidence, though the transaction size is small and routine.

Positives

• A director, Owen J. Sullivan, increased his beneficial ownership in Associated Banc-Corp by acquiring 45 shares of common stock.
• The acquisition of shares by an insider, even if routine, can signal confidence in the company's future prospects.

Future Outlook

The dividend equivalent units are structured to vest on the first anniversary of the grant of the restricted stock units to which they relate, with payment solely in shares of common stock upon vesting, unless deferral is elected.

Industry Context

This transaction represents a routine insider acquisition within the banking sector, where directors often receive equity-based compensation or acquire shares, reflecting their ongoing involvement and alignment with shareholder interests.

Stakeholder Impact

• Shareholders may view the director's increased stake as a positive signal of management's alignment with shareholder interests.

Next Steps

• Vesting of the dividend equivalent units on the first anniversary of the related restricted stock unit grant.

Key Dates

Recommendation

This Form 4 reports a routine acquisition of shares by a director, which is generally a positive signal but not significant enough on its own to warrant a change in investment recommendation. Investors should consider broader financial performance and market conditions.

Keywords

ASB, Associated Banc-Corp, Owen J. Sullivan, Director, Common Stock, Insider Transaction, Form 4, Dividend Equivalent Units