Form 4: ASB CIO Buys Shares via Employee Plan

Associated Banc-Corp's Chief Information Officer, Terry Lynn Williams, acquired 87.9226 shares of common stock at $25.022 per share through an employee stock purchase plan.

Summary

• Terry Lynn Williams, Chief Information Officer of Associated Banc-Corp (ASB), acquired 87.9226 shares of common stock.
• The transaction occurred on November 17, 2025, at a price of $25.022 per share.
• The shares were purchased through the Issuer's Employee Stock Purchase Plan, as indicated by transaction code 'J'.
• Following this transaction, Williams beneficially owns 12,906.1327 shares of ASB common stock.
• The transaction was made pursuant to a contract, instruction, or written plan for the purchase or sale of equity securities intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Sentiment

Score: 6

Explanation: Slightly positive due to insider buying, even if routine, as it indicates continued alignment of management interests with shareholders. No negative information is present.

Positives

• An insider, the Chief Information Officer, increased their stake in the company, which can signal confidence in the company's future prospects.
• The purchase was made through an Employee Stock Purchase Plan, indicating participation in company-sponsored programs designed to align employee and shareholder interests.

Negatives

• No negative information is disclosed in this Form 4 filing.

Risks

• This Form 4 filing does not contain information regarding company-specific risks.

Future Outlook

This Form 4 filing does not provide any forward-looking statements or guidance regarding the company's future outlook.

Industry Context

This insider transaction is a routine disclosure and does not provide specific insights into broader industry trends or competitive landscape. Insider purchases, especially through employee plans, are common across various industries as a means of employee compensation and alignment.

Comparison to Industry Standards

• Employee Stock Purchase Plans (ESPPs) are a standard benefit offered by many publicly traded companies, particularly in the financial services sector, to encourage employee ownership and align interests with shareholders.
• The transaction size of 87.9226 shares is relatively small for a Chief Information Officer, suggesting a routine participation in an ESPP rather than a significant discretionary investment.

Stakeholder Impact

• Shareholders: Potentially a minor positive signal as an insider is increasing their stake, aligning management interests with shareholder value.
• Employees: Demonstrates the availability and utilization of employee benefit programs like the Employee Stock Purchase Plan.

Next Steps

• This filing does not mention any specific future actions, events, or milestones.

Key Dates

Keywords

Associated Banc-Corp, ASB, Terry Lynn Williams, Chief Information Officer, Insider Trading, Stock Purchase, Employee Stock Purchase Plan, Form 4, SEC Filing, Rule 10b5-1