Form 4: ASB CIO Acquires Shares via Employee Stock Plan

Associated Banc-Corp's Chief Information Officer, Terry Lynn Williams, acquired 84.3364 shares of common stock through an Employee Stock Purchase Plan.

Summary

• Terry Lynn Williams, Chief Information Officer of Associated Banc-Corp (ASB), acquired 84.3364 shares of common stock.
• The transaction occurred on October 15, 2025, at a price of $26.086 per share.
• The shares were purchased through the Issuer's Employee Stock Purchase Plan (ESPP).
• Following this transaction, Terry Lynn Williams directly beneficially owns a total of 12,818.2101 shares of Associated Banc-Corp common stock.

Sentiment

Score: 7

Explanation: The sentiment is moderately positive due to an insider acquiring shares, which generally signals confidence. However, the transaction size is relatively small and part of a routine employee plan, limiting its overall impact on sentiment.

Positives

• Insider acquisition of shares, even a modest amount, can signal management's confidence in the company's future prospects.
• Participation in an Employee Stock Purchase Plan (ESPP) aligns management's financial interests with those of shareholders.

Future Outlook

The filing does not contain any forward-looking statements or guidance regarding the company's future performance or strategic direction.

Management Comments

• Terry Lynn Williams' participation in the Employee Stock Purchase Plan demonstrates a commitment to and confidence in Associated Banc-Corp's long-term value.

Industry Context

This transaction is a routine insider stock acquisition through an employee benefit plan, common across publicly traded companies. It reflects an individual officer's investment decision rather than a broader strategic industry trend.

Comparison to Industry Standards

• Employee Stock Purchase Plans (ESPPs) are a standard benefit offered by many companies, including those in the financial services sector, to encourage employee ownership and align interests with shareholders.

Stakeholder Impact

• Shareholders: May view the insider purchase as a positive signal of management's belief in the company's value.
• Employees: Participation in ESPPs can foster a sense of ownership and alignment with company performance.

Key Dates

Keywords

ASB, Associated Banc-Corp, Terry Lynn Williams, Chief Information Officer, Insider Trading, Stock Acquisition, ESPP, Form 4