Form 4: Strive CEO Boosts Stake with Significant Stock Purchases

Strive, Inc.'s CEO, Matthew Ryan Cole, significantly increased his beneficial ownership of Class A Common Stock through multiple open market purchases totaling over 515,000 shares.

Summary

• Matthew Ryan Cole, the Chief Executive Officer, Director, and a 10% Owner of Strive, Inc. (ASST), acquired a total of 515,195.194 shares of Class A Common Stock on December 15, 2025.
• The purchases were executed through various channels: direct ownership, LT&C LLC (managed by his spouse), his spouse's IRA account, and his 401(k) Plan account.
• Direct purchases by Mr. Cole amounted to 207,457 shares at a volume-weighted average price of $0.8152 per share, with a price range of $0.8087 to $0.8152.
• Indirect purchases through LT&C LLC totaled 237,079 shares at a volume-weighted average price of $0.8007 per share, with a price range of $0.7973 to $0.8069.
• Indirect purchases through his spouse's IRA account were 11,920 shares at a volume-weighted average price of $0.8020 per share, with a price range of $0.8019 to $0.8063.
• Indirect purchases through his 401(k) Plan account were 58,739.194 shares at a price of $0.8085 per share.
• Following these transactions, Mr. Cole's total beneficial ownership of Class A Common Stock increased to 700,380.194 shares, comprising 263,012 direct shares, 366,709 shares indirectly through LT&C LLC, 11,920 shares indirectly through his spouse's IRA, and 58,739.194 shares indirectly through his 401(k) Plan.

Sentiment

Score: 8

Explanation: The significant open market purchases by the CEO, who is also a Director and a 10% owner, demonstrate high confidence in the company's performance and future value, which is a strong positive signal for investors.

Positives

• Significant insider buying by the CEO, Director, and 10% Owner, Matthew Ryan Cole, totaling 515,195.194 shares, signals strong confidence in the company's future.
• Purchases were made in open market transactions at various price points between $0.7973 and $0.8152, suggesting a belief in the current valuation and potential for appreciation.
• The transactions substantially increase the CEO's total beneficial ownership to 700,380.194 shares, further aligning management's financial interests with those of shareholders.

Future Outlook

NA

Industry Context

Insider purchases, particularly by a CEO who is also a significant owner, often signal management's belief that the company's stock is undervalued or that positive developments are anticipated, potentially indicating a stronger outlook compared to general market sentiment or competitors.

Related Party Transactions

• Indirect purchases of 237,079 shares through LT&C LLC, over which the Reporting Person's spouse, as managing member, has sole voting and dispositive power.
• Indirect purchases of 11,920 shares through the Reporting Person's spouse's IRA account.

Stakeholder Impact

• Shareholders may view the CEO's increased stake as a strong vote of confidence, potentially leading to increased investor interest and positive sentiment.
• Aligns management's financial interests more closely with those of other shareholders, fostering trust and shared objectives.

Key Dates

Recommendation

The significant open market purchases by the CEO, who also holds Director and 10% owner roles, represent a powerful signal of confidence in Strive, Inc.'s intrinsic value and future growth trajectory. Such substantial insider buying, especially across multiple accounts and at varying price points, suggests management believes the stock is currently undervalued and expects positive developments. This strong alignment of interests between management and shareholders, coupled with the conviction demonstrated by personal capital deployment, makes a compelling case for a "strong buy" recommendation.

Keywords

Strive Inc, ASST, Matthew Ryan Cole, CEO, Director, insider buying, stock purchase, beneficial ownership, Form 4, equity, common stock