Form 4: Strive CEO Boosts Stake with $459K Share Purchase

Strive, Inc. CEO Matthew Ryan Cole acquired 500,000 shares of Class A Common Stock in an open market transaction, signaling increased insider confidence.

Summary

• Matthew Ryan Cole, Chief Executive Officer and Director of Strive, Inc. (ASST), purchased 500,000 shares of Class A Common Stock.
• The transaction occurred on January 13, 2026, in open market transactions.
• The volume-weighted average purchase price was $0.9187 per share, with individual purchase prices ranging from $0.9111 to $0.9200 per share.
• The total value of the purchased shares is approximately $459,350.
• Following this transaction, Mr. Cole directly beneficially owns 763,012 shares of Class A Common Stock.
• He also indirectly beneficially owns 366,709 shares through LT&C LLC, 11,920 shares through his spouse's IRA, and 58,739.194 shares through his 401(k) Plan account.
• The transaction was made pursuant to a contract, instruction, or written plan for the purchase of equity securities intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Sentiment

Score: 8

Explanation: The significant open market purchase by the CEO and 10% owner, Matthew Ryan Cole, indicates strong insider confidence in the company's future, which is a highly positive signal for investors.

Positives

• Significant insider buying by the CEO and a 10% owner, indicating strong confidence in the company's future prospects.
• The purchase of 500,000 shares represents a substantial investment by management, totaling approximately $459,350.
• The transaction was executed under a Rule 10b5-1 plan, suggesting a pre-planned and structured investment strategy.

Related Party Transactions

• Indirect beneficial ownership of 366,709 shares of Class A Common Stock held by LT&C LLC, over which the Reporting Person's spouse, as managing member, has sole voting and dispositive power. The Reporting Person disclaims beneficial ownership except to the extent of his pecuniary interest therein.
• Indirect beneficial ownership of 11,920 shares of Class A Common Stock held by the Reporting Person's spouse's IRA account. The Reporting Person disclaims beneficial ownership except to the extent of his pecuniary interest therein.

Stakeholder Impact

• Shareholders: Likely to view the CEO's substantial stock purchase as a positive sign of management's belief in the company's value, potentially boosting investor confidence and share price.
• Employees: May interpret the CEO's significant investment as a sign of stability and a positive future outlook for the company.

Key Dates

Recommendation

The substantial open market purchase of 500,000 shares by CEO Matthew Ryan Cole, who is also a 10% owner, is a powerful signal of insider confidence. This action, especially by a top executive, suggests a strong belief in the company's intrinsic value and future growth potential, making it a compelling 'strong buy' signal for investors.

Keywords

Strive Inc, ASST, Matthew Ryan Cole, Insider Buying, CEO, Director, Stock Purchase, Form 4, SEC Filing, Class A Common Stock, Beneficial Ownership, 10b5-1 Plan