Form 4: AppLovin Director Sells 200 Shares Under 10b5-1 Plan

AppLovin Corp. Director Alyssa Harvey Dawson sold 200 shares of Class A Common Stock for approximately $589.18 per share.

Summary

• Alyssa Harvey Dawson, a Director at AppLovin Corp. (APP), reported a sale of company stock.
• The transaction involved the disposition of 200 shares of Class A Common Stock.
• The sale occurred on November 12, 2025, at a weighted average price of $589.18 per share.
• The sales were executed in multiple trades with prices ranging from $588.99 to $589.39.
• Following this transaction, Alyssa Harvey Dawson beneficially owns 2,979 shares of Class A Common Stock.
• Some of the beneficially owned securities are represented by Restricted Stock Units (RSUs).
• The transaction was made pursuant to a Rule 10b5-1(c) contract, instruction, or written plan.

Sentiment

Score: 5

Explanation: This is a neutral disclosure of an insider stock transaction. Sales under a 10b5-1 plan are often pre-scheduled and do not inherently indicate a positive or negative sentiment about the company's future performance.

Industry Context

Insider transactions, such as this director's sale, are routine disclosures in the financial industry. While they can sometimes signal management's view on future performance, sales made under a pre-arranged 10b5-1 plan are often for personal financial planning and do not necessarily reflect a change in outlook for the company or the broader mobile app and advertising technology sector.

Stakeholder Impact

• Shareholders: The sale by a director could be interpreted in various ways, though a 10b5-1 plan suggests it's for personal financial management rather than a reaction to new company information. It slightly reduces the director's direct ownership stake.

Key Dates

Keywords

AppLovin, APP, Insider Sale, Form 4, Director Transaction, Stock Sale, 10b5-1 Plan, Class A Common Stock