Form 4: Apple Executive Sells Shares
Insider Transaction (Form 4)
Ben Borders, Principal Accounting Officer of Apple Inc., sold 1,280 shares of common stock on October 15, 2026.
Summary
- Option exercise/conversion: acquired 1,714 Common Stock on October 15, 2026; holds 40,451 after (Direct).
- Tax/exercise-price withholding: disposed of 883 Common Stock at $342.00 ($301,986) on October 15, 2026; holds 39,568 after (Direct).
- Open-market sale: disposed of 151 Common Stock at $343.08 ($51,805) on October 16, 2026; holds 39,417 after (Direct).
- Open-market sale: disposed of 80 Common Stock at $344.18 ($27,534) on October 16, 2026; holds 39,337 after (Direct).
- Open-market sale: disposed of 969 Common Stock at $345.74 ($335,022) on October 16, 2026; holds 38,368 after (Direct).
- Open-market sale: disposed of 40 Common Stock at $346.22 ($13,849) on October 16, 2026; holds 38,328 after (Direct).
- Open-market sale: disposed of 40 Common Stock at $347.43 ($13,897) on October 16, 2026; holds 38,288 after (Direct).
- Option exercise/conversion: disposed of 540 Restricted Stock Unit on October 15, 2026 (Direct).
- Option exercise/conversion: disposed of 474 Restricted Stock Unit on October 15, 2026; holds 949 after (Direct).
- Option exercise/conversion: disposed of 370 Restricted Stock Unit on October 15, 2026; holds 1,482 after (Direct).
- Option exercise/conversion: disposed of 330 Restricted Stock Unit on October 15, 2026; holds 1,982 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $442,108 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Ben Borders — Officer (Principal Accounting Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-15 | Option exercise/conversion | Common Stock | 1,714 | — | — | 40,451 |
| 2026-10-15 | Tax/exercise-price withholding | Common Stock | 883 | $342 | $302.0K | 39,568 |
| 2026-10-16 | Open-market sale | Common Stock | 151 | $343 | $51.8K | 39,417 |
| 2026-10-16 | Open-market sale | Common Stock | 80 | $344 | $27.5K | 39,337 |
| 2026-10-16 | Open-market sale | Common Stock | 969 | $346 | $335.0K | 38,368 |
| 2026-10-16 | Open-market sale | Common Stock | 40 | $346 | $13.8K | 38,328 |
| 2026-10-16 | Open-market sale | Common Stock | 40 | $347 | $13.9K | 38,288 |
| 2026-10-15 | Option exercise/conversion | Restricted Stock Unit | 540 | — | — | 0 |
| 2026-10-15 | Option exercise/conversion | Restricted Stock Unit | 474 | — | — | 949 |
| 2026-10-15 | Option exercise/conversion | Restricted Stock Unit | 370 | — | — | 1,482 |
| 2026-10-15 | Option exercise/conversion | Restricted Stock Unit | 330 | — | — | 1,982 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-15 | Option exercise/conversion (1,714 shares) |
| 2026-10-15 | Tax/exercise-price withholding (883 shares) |
| 2026-10-16 | Open-market sale (151 shares) |
| 2026-10-16 | Open-market sale (80 shares) |
| 2026-10-16 | Open-market sale (969 shares) |
| 2026-10-16 | Open-market sale (40 shares) |
| 2026-10-16 | Open-market sale (40 shares) |
| 2026-10-15 | Option exercise/conversion (540 shares) |
| 2026-10-15 | Option exercise/conversion (474 shares) |
| 2026-10-15 | Option exercise/conversion (370 shares) |
| 2026-10-15 | Option exercise/conversion (330 shares) |
Keywords
insider transaction, Form 4, AAPL, Apple Inc., bearish, Ben Borders
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