Form 4: Apple CEO Sells Shares
Insider Transaction (Form 4)
John Ternus, CEO and a Director of Apple Inc., sold 25,412 shares of common stock on October 1, 2026.
Summary
- Option exercise/conversion: acquired 99,878 Common Stock on October 1, 2026; holds 134,033 after (Direct).
- Tax/exercise-price withholding: disposed of 49,054 Common Stock at $330.32 ($16,203,517) on October 1, 2026; holds 84,979 after (Direct).
- Open-market sale: disposed of 3,564 Common Stock at $331.38 ($1,181,038) on October 2, 2026; holds 81,415 after (Direct).
- Open-market sale: disposed of 5,348 Common Stock at $332.26 ($1,776,926) on October 2, 2026; holds 76,067 after (Direct).
- Open-market sale: disposed of 12,746 Common Stock at $333.34 ($4,248,752) on October 2, 2026; holds 63,321 after (Direct).
- Open-market sale: disposed of 3,754 Common Stock at $334.05 ($1,254,024) on October 2, 2026; holds 59,567 after (Direct).
- Option exercise/conversion: disposed of 99,878 Restricted Stock Unit on October 1, 2026 (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $8,460,740 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
John Ternus — Director, Officer (CEO)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-01 | Option exercise/conversion | Common Stock | 99,878 | — | — | 134,033 |
| 2026-10-01 | Tax/exercise-price withholding | Common Stock | 49,054 | $330 | $16.2M | 84,979 |
| 2026-10-02 | Open-market sale | Common Stock | 3,564 | $331 | $1.2M | 81,415 |
| 2026-10-02 | Open-market sale | Common Stock | 5,348 | $332 | $1.8M | 76,067 |
| 2026-10-02 | Open-market sale | Common Stock | 12,746 | $333 | $4.2M | 63,321 |
| 2026-10-02 | Open-market sale | Common Stock | 3,754 | $334 | $1.3M | 59,567 |
| 2026-10-01 | Option exercise/conversion | Restricted Stock Unit | 99,878 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-01 | Option exercise/conversion (99,878 shares) |
| 2026-10-01 | Tax/exercise-price withholding (49,054 shares) |
| 2026-10-02 | Open-market sale (3,564 shares) |
| 2026-10-02 | Open-market sale (5,348 shares) |
| 2026-10-02 | Open-market sale (12,746 shares) |
| 2026-10-02 | Open-market sale (3,754 shares) |
| 2026-10-01 | Option exercise/conversion (99,878 shares) |
Keywords
insider transaction, Form 4, AAPL, Apple Inc., bearish, John Ternus
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