APPF.NASDAQAppfolio INC
Form 4: Appfolio Insider Sells Shares
Sentiment:
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 15,958 shares of common stock on August 10, 2026.
Summary
- Open-market sale: disposed of 229 Class A Common Stock at $195.57 ($44,786) on August 10, 2026; holds 52,433 after (Direct).
- Open-market sale: disposed of 327 Class A Common Stock at $196.80 ($64,354) on August 10, 2026; holds 52,106 after (Direct).
- Open-market sale: disposed of 916 Class A Common Stock at $197.97 ($181,341) on August 10, 2026; holds 51,190 after (Direct).
- Open-market sale: disposed of 1,102 Class A Common Stock at $198.88 ($219,166) on August 10, 2026; holds 50,088 after (Direct).
- Open-market sale: disposed of 926 Class A Common Stock at $199.62 ($184,848) on August 10, 2026; holds 49,162 after (Direct).
- Open-market sale: disposed of 104 Class A Common Stock at $195.57 ($20,339) on August 10, 2026; holds 22,520 after (Indirect).
- Open-market sale: disposed of 146 Class A Common Stock at $196.80 ($28,733) on August 10, 2026; holds 22,374 after (Indirect).
- Open-market sale: disposed of 419 Class A Common Stock at $197.97 ($82,949) on August 10, 2026; holds 21,955 after (Indirect).
- Open-market sale: disposed of 507 Class A Common Stock at $198.88 ($100,832) on August 10, 2026; holds 21,448 after (Indirect).
- Open-market sale: disposed of 424 Class A Common Stock at $199.62 ($84,639) on August 10, 2026; holds 21,024 after (Indirect).
- Open-market sale: disposed of 367 Class A Common Stock at $195.57 ($71,774) on August 10, 2026; holds 83,965 after (Indirect).
- Open-market sale: disposed of 527 Class A Common Stock at $196.80 ($103,714) on August 10, 2026; holds 83,438 after (Indirect).
- Open-market sale: disposed of 1,465 Class A Common Stock at $197.97 ($290,026) on August 10, 2026; holds 81,973 after (Indirect).
- Open-market sale: disposed of 1,760 Class A Common Stock at $198.88 ($350,029) on August 10, 2026; holds 80,213 after (Indirect).
- Open-market sale: disposed of 1,481 Class A Common Stock at $199.62 ($295,637) on August 10, 2026; holds 78,732 after (Indirect).
- Open-market sale: disposed of 97 Class A Common Stock at $195.72 ($18,985) on August 11, 2026; holds 49,065 after (Direct).
- Open-market sale: disposed of 97 Class A Common Stock at $196.49 ($19,060) on August 11, 2026; holds 48,968 after (Direct).
- Open-market sale: disposed of 131 Class A Common Stock at $197.87 ($25,921) on August 11, 2026; holds 48,837 after (Direct).
- Open-market sale: disposed of 296 Class A Common Stock at $199.39 ($59,019) on August 11, 2026; holds 48,541 after (Direct).
- Open-market sale: disposed of 1,108 Class A Common Stock at $200.70 ($222,376) on August 11, 2026; holds 47,433 after (Direct).
- Open-market sale: disposed of 810 Class A Common Stock at $201.65 ($163,336) on August 11, 2026; holds 46,623 after (Direct).
- Open-market sale: disposed of 961 Class A Common Stock at $202.65 ($194,747) on August 11, 2026; holds 45,662 after (Direct).
- Open-market sale: disposed of 45 Class A Common Stock at $195.72 ($8,807) on August 11, 2026; holds 20,979 after (Indirect).
- Open-market sale: disposed of 45 Class A Common Stock at $196.49 ($8,842) on August 11, 2026; holds 20,934 after (Indirect).
- Open-market sale: disposed of 60 Class A Common Stock at $197.87 ($11,872) on August 11, 2026; holds 20,874 after (Indirect).
- Open-market sale: disposed of 135 Class A Common Stock at $199.39 ($26,918) on August 11, 2026; holds 20,739 after (Indirect).
- Open-market sale: disposed of 505 Class A Common Stock at $200.70 ($101,354) on August 11, 2026; holds 20,234 after (Indirect).
- Open-market sale: disposed of 370 Class A Common Stock at $201.65 ($74,610) on August 11, 2026; holds 19,864 after (Indirect).
- Open-market sale: disposed of 440 Class A Common Stock at $202.65 ($89,166) on August 11, 2026; holds 19,424 after (Indirect).
- Open-market sale: disposed of 158 Class A Common Stock at $195.72 ($30,924) on August 11, 2026; holds 78,574 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $3,179,103 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-10 | Open-market sale | Class A Common Stock | 229 | $196 | $44.8K | 52,433 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 327 | $197 | $64.4K | 52,106 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 916 | $198 | $181.3K | 51,190 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 1,102 | $199 | $219.2K | 50,088 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 926 | $200 | $184.8K | 49,162 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 104 | $196 | $20.3K | 22,520 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 146 | $197 | $28.7K | 22,374 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 419 | $198 | $82.9K | 21,955 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 507 | $199 | $100.8K | 21,448 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 424 | $200 | $84.6K | 21,024 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 367 | $196 | $71.8K | 83,965 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 527 | $197 | $103.7K | 83,438 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 1,465 | $198 | $290.0K | 81,973 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 1,760 | $199 | $350.0K | 80,213 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 1,481 | $200 | $295.6K | 78,732 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 97 | $196 | $19.0K | 49,065 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 97 | $196 | $19.1K | 48,968 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 131 | $198 | $25.9K | 48,837 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 296 | $199 | $59.0K | 48,541 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 1,108 | $201 | $222.4K | 47,433 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 810 | $202 | $163.3K | 46,623 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 961 | $203 | $194.7K | 45,662 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 45 | $196 | $8.8K | 20,979 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 45 | $196 | $8.8K | 20,934 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 60 | $198 | $11.9K | 20,874 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 135 | $199 | $26.9K | 20,739 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 505 | $201 | $101.4K | 20,234 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 370 | $202 | $74.6K | 19,864 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 440 | $203 | $89.2K | 19,424 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 158 | $196 | $30.9K | 78,574 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-10 | Open-market sale (229 shares) |
| 2026-08-10 | Open-market sale (327 shares) |
| 2026-08-10 | Open-market sale (916 shares) |
| 2026-08-10 | Open-market sale (1,102 shares) |
| 2026-08-10 | Open-market sale (926 shares) |
| 2026-08-10 | Open-market sale (104 shares) |
| 2026-08-10 | Open-market sale (146 shares) |
| 2026-08-10 | Open-market sale (419 shares) |
| 2026-08-10 | Open-market sale (507 shares) |
| 2026-08-10 | Open-market sale (424 shares) |
| 2026-08-10 | Open-market sale (367 shares) |
| 2026-08-10 | Open-market sale (527 shares) |
| 2026-08-10 | Open-market sale (1,465 shares) |
| 2026-08-10 | Open-market sale (1,760 shares) |
| 2026-08-10 | Open-market sale (1,481 shares) |
| 2026-08-11 | Open-market sale (97 shares) |
| 2026-08-11 | Open-market sale (97 shares) |
| 2026-08-11 | Open-market sale (131 shares) |
| 2026-08-11 | Open-market sale (296 shares) |
| 2026-08-11 | Open-market sale (1,108 shares) |
| 2026-08-11 | Open-market sale (810 shares) |
| 2026-08-11 | Open-market sale (961 shares) |
| 2026-08-11 | Open-market sale (45 shares) |
| 2026-08-11 | Open-market sale (45 shares) |
| 2026-08-11 | Open-market sale (60 shares) |
| 2026-08-11 | Open-market sale (135 shares) |
| 2026-08-11 | Open-market sale (505 shares) |
| 2026-08-11 | Open-market sale (370 shares) |
| 2026-08-11 | Open-market sale (440 shares) |
| 2026-08-11 | Open-market sale (158 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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