Form 4: Appfolio Insider Sells Shares
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 5,809 shares of common stock on August 6, 2026.
Summary
- Open-market sale: disposed of 104 Class A Common Stock at $201.37 ($20,942) on August 7, 2026; holds 22,729 after (Indirect).
- Open-market sale: disposed of 75 Class A Common Stock at $202.47 ($15,185) on August 7, 2026; holds 22,654 after (Indirect).
- Open-market sale: disposed of 30 Class A Common Stock at $203.55 ($6,106) on August 7, 2026; holds 22,624 after (Indirect).
- Open-market sale: disposed of 684 Class A Common Stock at $195.61 ($133,797) on August 7, 2026; holds 89,248 after (Indirect).
- Open-market sale: disposed of 884 Class A Common Stock at $196.32 ($173,547) on August 7, 2026; holds 88,364 after (Indirect).
- Open-market sale: disposed of 1,046 Class A Common Stock at $197.46 ($206,543) on August 7, 2026; holds 87,318 after (Indirect).
- Open-market sale: disposed of 1,263 Class A Common Stock at $198.62 ($250,857) on August 7, 2026; holds 86,055 after (Indirect).
- Open-market sale: disposed of 782 Class A Common Stock at $199.41 ($155,939) on August 7, 2026; holds 85,273 after (Indirect).
- Open-market sale: disposed of 210 Class A Common Stock at $200.56 ($42,118) on August 7, 2026; holds 85,063 after (Indirect).
- Open-market sale: disposed of 367 Class A Common Stock at $201.37 ($73,903) on August 7, 2026; holds 84,696 after (Indirect).
- Open-market sale: disposed of 260 Class A Common Stock at $202.47 ($52,642) on August 7, 2026; holds 84,436 after (Indirect).
- Open-market sale: disposed of 104 Class A Common Stock at $203.55 ($21,169) on August 7, 2026; holds 84,332 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,152,749 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-07 | Open-market sale | Class A Common Stock | 104 | $201 | $20.9K | 22,729 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 75 | $202 | $15.2K | 22,654 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 30 | $204 | $6.1K | 22,624 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 684 | $196 | $133.8K | 89,248 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 884 | $196 | $173.5K | 88,364 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 1,046 | $197 | $206.5K | 87,318 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 1,263 | $199 | $250.9K | 86,055 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 782 | $199 | $155.9K | 85,273 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 210 | $201 | $42.1K | 85,063 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 367 | $201 | $73.9K | 84,696 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 260 | $202 | $52.6K | 84,436 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 104 | $204 | $21.2K | 84,332 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-07 | Open-market sale (104 shares) |
| 2026-08-07 | Open-market sale (75 shares) |
| 2026-08-07 | Open-market sale (30 shares) |
| 2026-08-07 | Open-market sale (684 shares) |
| 2026-08-07 | Open-market sale (884 shares) |
| 2026-08-07 | Open-market sale (1,046 shares) |
| 2026-08-07 | Open-market sale (1,263 shares) |
| 2026-08-07 | Open-market sale (782 shares) |
| 2026-08-07 | Open-market sale (210 shares) |
| 2026-08-07 | Open-market sale (367 shares) |
| 2026-08-07 | Open-market sale (260 shares) |
| 2026-08-07 | Open-market sale (104 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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