APPF.NASDAQAppfolio INC
Form 4: Appfolio Insider Sells Shares
Sentiment:
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 15,591 shares of common stock on August 6, 2026.
Summary
- Open-market sale: disposed of 120 Class A Common Stock at $189.49 ($22,739) on August 6, 2026; holds 59,542 after (Direct).
- Open-market sale: disposed of 339 Class A Common Stock at $190.40 ($64,546) on August 6, 2026; holds 59,203 after (Direct).
- Open-market sale: disposed of 229 Class A Common Stock at $191.88 ($43,941) on August 6, 2026; holds 58,974 after (Direct).
- Open-market sale: disposed of 1,429 Class A Common Stock at $193.18 ($276,054) on August 6, 2026; holds 57,545 after (Direct).
- Open-market sale: disposed of 1,383 Class A Common Stock at $194.06 ($268,385) on August 6, 2026; holds 56,162 after (Direct).
- Open-market sale: disposed of 54 Class A Common Stock at $189.49 ($10,232) on August 6, 2026; holds 25,770 after (Indirect).
- Open-market sale: disposed of 155 Class A Common Stock at $190.40 ($29,512) on August 6, 2026; holds 25,615 after (Indirect).
- Open-market sale: disposed of 105 Class A Common Stock at $191.89 ($20,148) on August 6, 2026; holds 25,510 after (Indirect).
- Open-market sale: disposed of 655 Class A Common Stock at $193.18 ($126,533) on August 6, 2026; holds 24,855 after (Indirect).
- Open-market sale: disposed of 631 Class A Common Stock at $194.06 ($122,452) on August 6, 2026; holds 24,224 after (Indirect).
- Open-market sale: disposed of 193 Class A Common Stock at $189.49 ($36,572) on August 6, 2026; holds 95,339 after (Indirect).
- Open-market sale: disposed of 539 Class A Common Stock at $190.40 ($102,626) on August 6, 2026; holds 94,800 after (Indirect).
- Open-market sale: disposed of 365 Class A Common Stock at $191.88 ($70,036) on August 6, 2026; holds 94,435 after (Indirect).
- Open-market sale: disposed of 2,082 Class A Common Stock at $193.14 ($402,117) on August 6, 2026; holds 92,353 after (Indirect).
- Open-market sale: disposed of 2,421 Class A Common Stock at $194.02 ($469,722) on August 6, 2026; holds 89,932 after (Indirect).
- Open-market sale: disposed of 431 Class A Common Stock at $195.61 ($84,308) on August 7, 2026; holds 55,731 after (Direct).
- Open-market sale: disposed of 552 Class A Common Stock at $196.32 ($108,369) on August 7, 2026; holds 55,179 after (Direct).
- Open-market sale: disposed of 650 Class A Common Stock at $197.46 ($128,349) on August 7, 2026; holds 54,529 after (Direct).
- Open-market sale: disposed of 784 Class A Common Stock at $198.62 ($155,718) on August 7, 2026; holds 53,745 after (Direct).
- Open-market sale: disposed of 493 Class A Common Stock at $199.41 ($98,309) on August 7, 2026; holds 53,252 after (Direct).
- Open-market sale: disposed of 130 Class A Common Stock at $200.56 ($26,073) on August 7, 2026; holds 53,122 after (Direct).
- Open-market sale: disposed of 229 Class A Common Stock at $201.37 ($46,114) on August 7, 2026; holds 52,893 after (Direct).
- Open-market sale: disposed of 165 Class A Common Stock at $202.47 ($33,408) on August 7, 2026; holds 52,728 after (Direct).
- Open-market sale: disposed of 66 Class A Common Stock at $203.55 ($13,434) on August 7, 2026; holds 52,662 after (Direct).
- Open-market sale: disposed of 196 Class A Common Stock at $195.61 ($38,340) on August 7, 2026; holds 24,028 after (Indirect).
- Open-market sale: disposed of 253 Class A Common Stock at $196.32 ($49,669) on August 7, 2026; holds 23,775 after (Indirect).
- Open-market sale: disposed of 298 Class A Common Stock at $197.46 ($58,843) on August 7, 2026; holds 23,477 after (Indirect).
- Open-market sale: disposed of 359 Class A Common Stock at $198.62 ($71,305) on August 7, 2026; holds 23,118 after (Indirect).
- Open-market sale: disposed of 225 Class A Common Stock at $199.41 ($44,867) on August 7, 2026; holds 22,893 after (Indirect).
- Open-market sale: disposed of 60 Class A Common Stock at $200.56 ($12,034) on August 7, 2026; holds 22,833 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $3,034,753 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-06 | Open-market sale | Class A Common Stock | 120 | $189 | $22.7K | 59,542 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 339 | $190 | $64.5K | 59,203 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 229 | $192 | $43.9K | 58,974 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 1,429 | $193 | $276.1K | 57,545 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 1,383 | $194 | $268.4K | 56,162 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 54 | $189 | $10.2K | 25,770 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 155 | $190 | $29.5K | 25,615 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 105 | $192 | $20.1K | 25,510 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 655 | $193 | $126.5K | 24,855 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 631 | $194 | $122.5K | 24,224 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 193 | $189 | $36.6K | 95,339 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 539 | $190 | $102.6K | 94,800 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 365 | $192 | $70.0K | 94,435 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 2,082 | $193 | $402.1K | 92,353 |
| 2026-08-06 | Open-market sale | Class A Common Stock | 2,421 | $194 | $469.7K | 89,932 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 431 | $196 | $84.3K | 55,731 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 552 | $196 | $108.4K | 55,179 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 650 | $197 | $128.3K | 54,529 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 784 | $199 | $155.7K | 53,745 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 493 | $199 | $98.3K | 53,252 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 130 | $201 | $26.1K | 53,122 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 229 | $201 | $46.1K | 52,893 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 165 | $202 | $33.4K | 52,728 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 66 | $204 | $13.4K | 52,662 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 196 | $196 | $38.3K | 24,028 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 253 | $196 | $49.7K | 23,775 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 298 | $197 | $58.8K | 23,477 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 359 | $199 | $71.3K | 23,118 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 225 | $199 | $44.9K | 22,893 |
| 2026-08-07 | Open-market sale | Class A Common Stock | 60 | $201 | $12.0K | 22,833 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-06 | Open-market sale (120 shares) |
| 2026-08-06 | Open-market sale (339 shares) |
| 2026-08-06 | Open-market sale (229 shares) |
| 2026-08-06 | Open-market sale (1,429 shares) |
| 2026-08-06 | Open-market sale (1,383 shares) |
| 2026-08-06 | Open-market sale (54 shares) |
| 2026-08-06 | Open-market sale (155 shares) |
| 2026-08-06 | Open-market sale (105 shares) |
| 2026-08-06 | Open-market sale (655 shares) |
| 2026-08-06 | Open-market sale (631 shares) |
| 2026-08-06 | Open-market sale (193 shares) |
| 2026-08-06 | Open-market sale (539 shares) |
| 2026-08-06 | Open-market sale (365 shares) |
| 2026-08-06 | Open-market sale (2,082 shares) |
| 2026-08-06 | Open-market sale (2,421 shares) |
| 2026-08-07 | Open-market sale (431 shares) |
| 2026-08-07 | Open-market sale (552 shares) |
| 2026-08-07 | Open-market sale (650 shares) |
| 2026-08-07 | Open-market sale (784 shares) |
| 2026-08-07 | Open-market sale (493 shares) |
| 2026-08-07 | Open-market sale (130 shares) |
| 2026-08-07 | Open-market sale (229 shares) |
| 2026-08-07 | Open-market sale (165 shares) |
| 2026-08-07 | Open-market sale (66 shares) |
| 2026-08-07 | Open-market sale (196 shares) |
| 2026-08-07 | Open-market sale (253 shares) |
| 2026-08-07 | Open-market sale (298 shares) |
| 2026-08-07 | Open-market sale (359 shares) |
| 2026-08-07 | Open-market sale (225 shares) |
| 2026-08-07 | Open-market sale (60 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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