APPF.NASDAQAppfolio INC
Form 4: Appfolio Insider Sells Shares
Sentiment:
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 8,334 shares of common stock on August 4, 2026.
Summary
- Open-market sale: disposed of 368 Class A Common Stock at $196.39 ($72,272) on August 5, 2026; holds 60,428 after (Direct).
- Open-market sale: disposed of 506 Class A Common Stock at $197.11 ($99,738) on August 5, 2026; holds 59,922 after (Direct).
- Open-market sale: disposed of 227 Class A Common Stock at $197.91 ($44,926) on August 5, 2026; holds 59,695 after (Direct).
- Open-market sale: disposed of 33 Class A Common Stock at $200.49 ($6,616) on August 5, 2026; holds 59,662 after (Direct).
- Open-market sale: disposed of 583 Class A Common Stock at $193.12 ($112,589) on August 5, 2026; holds 26,841 after (Indirect).
- Open-market sale: disposed of 433 Class A Common Stock at $193.98 ($83,993) on August 5, 2026; holds 26,408 after (Indirect).
- Open-market sale: disposed of 66 Class A Common Stock at $194.85 ($12,860) on August 5, 2026; holds 26,342 after (Indirect).
- Open-market sale: disposed of 168 Class A Common Stock at $196.40 ($32,995) on August 5, 2026; holds 26,174 after (Indirect).
- Open-market sale: disposed of 230 Class A Common Stock at $197.11 ($45,335) on August 5, 2026; holds 25,944 after (Indirect).
- Open-market sale: disposed of 105 Class A Common Stock at $197.91 ($20,781) on August 5, 2026; holds 25,839 after (Indirect).
- Open-market sale: disposed of 15 Class A Common Stock at $200.49 ($3,007) on August 5, 2026; holds 25,824 after (Indirect).
- Open-market sale: disposed of 2,035 Class A Common Stock at $193.12 ($392,999) on August 5, 2026; holds 99,097 after (Indirect).
- Open-market sale: disposed of 1,528 Class A Common Stock at $193.98 ($296,401) on August 5, 2026; holds 97,569 after (Indirect).
- Open-market sale: disposed of 232 Class A Common Stock at $194.85 ($45,205) on August 5, 2026; holds 97,337 after (Indirect).
- Open-market sale: disposed of 587 Class A Common Stock at $196.39 ($115,281) on August 5, 2026; holds 96,750 after (Indirect).
- Open-market sale: disposed of 802 Class A Common Stock at $197.11 ($158,082) on August 5, 2026; holds 95,948 after (Indirect).
- Open-market sale: disposed of 364 Class A Common Stock at $197.91 ($72,039) on August 5, 2026; holds 95,584 after (Indirect).
- Open-market sale: disposed of 52 Class A Common Stock at $200.49 ($10,425) on August 5, 2026; holds 95,532 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,625,545 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-05 | Open-market sale | Class A Common Stock | 368 | $196 | $72.3K | 60,428 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 506 | $197 | $99.7K | 59,922 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 227 | $198 | $44.9K | 59,695 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 33 | $200 | $6.6K | 59,662 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 583 | $193 | $112.6K | 26,841 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 433 | $194 | $84.0K | 26,408 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 66 | $195 | $12.9K | 26,342 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 168 | $196 | $33.0K | 26,174 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 230 | $197 | $45.3K | 25,944 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 105 | $198 | $20.8K | 25,839 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 15 | $200 | $3.0K | 25,824 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 2,035 | $193 | $393.0K | 99,097 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 1,528 | $194 | $296.4K | 97,569 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 232 | $195 | $45.2K | 97,337 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 587 | $196 | $115.3K | 96,750 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 802 | $197 | $158.1K | 95,948 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 364 | $198 | $72.0K | 95,584 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 52 | $200 | $10.4K | 95,532 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-05 | Open-market sale (368 shares) |
| 2026-08-05 | Open-market sale (506 shares) |
| 2026-08-05 | Open-market sale (227 shares) |
| 2026-08-05 | Open-market sale (33 shares) |
| 2026-08-05 | Open-market sale (583 shares) |
| 2026-08-05 | Open-market sale (433 shares) |
| 2026-08-05 | Open-market sale (66 shares) |
| 2026-08-05 | Open-market sale (168 shares) |
| 2026-08-05 | Open-market sale (230 shares) |
| 2026-08-05 | Open-market sale (105 shares) |
| 2026-08-05 | Open-market sale (15 shares) |
| 2026-08-05 | Open-market sale (2,035 shares) |
| 2026-08-05 | Open-market sale (1,528 shares) |
| 2026-08-05 | Open-market sale (232 shares) |
| 2026-08-05 | Open-market sale (587 shares) |
| 2026-08-05 | Open-market sale (802 shares) |
| 2026-08-05 | Open-market sale (364 shares) |
| 2026-08-05 | Open-market sale (52 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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