APPF.NASDAQAppfolio INC
Form 4: Appfolio Insider Sells Shares
Sentiment:
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 13,066 shares of common stock on August 4, 2026.
Summary
- Open-market sale: disposed of 66 Class A Common Stock at $189.29 ($12,493) on August 4, 2026; holds 66,596 after (Direct).
- Open-market sale: disposed of 689 Class A Common Stock at $192.01 ($132,295) on August 4, 2026; holds 65,907 after (Direct).
- Open-market sale: disposed of 396 Class A Common Stock at $193.14 ($76,483) on August 4, 2026; holds 65,511 after (Direct).
- Open-market sale: disposed of 229 Class A Common Stock at $193.87 ($44,396) on August 4, 2026; holds 65,282 after (Direct).
- Open-market sale: disposed of 676 Class A Common Stock at $195.35 ($132,057) on August 4, 2026; holds 64,606 after (Direct).
- Open-market sale: disposed of 722 Class A Common Stock at $196.28 ($141,714) on August 4, 2026; holds 63,884 after (Direct).
- Open-market sale: disposed of 296 Class A Common Stock at $197.35 ($58,416) on August 4, 2026; holds 63,588 after (Direct).
- Open-market sale: disposed of 196 Class A Common Stock at $198.27 ($38,861) on August 4, 2026; holds 63,392 after (Direct).
- Open-market sale: disposed of 230 Class A Common Stock at $199.44 ($45,871) on August 4, 2026; holds 63,162 after (Direct).
- Open-market sale: disposed of 30 Class A Common Stock at $189.29 ($5,679) on August 4, 2026; holds 28,994 after (Indirect).
- Open-market sale: disposed of 316 Class A Common Stock at $192.01 ($60,675) on August 4, 2026; holds 28,678 after (Indirect).
- Open-market sale: disposed of 178 Class A Common Stock at $193.14 ($34,379) on August 4, 2026; holds 28,500 after (Indirect).
- Open-market sale: disposed of 105 Class A Common Stock at $193.87 ($20,356) on August 4, 2026; holds 28,395 after (Indirect).
- Open-market sale: disposed of 311 Class A Common Stock at $195.35 ($60,754) on August 4, 2026; holds 28,084 after (Indirect).
- Open-market sale: disposed of 329 Class A Common Stock at $196.28 ($64,576) on August 4, 2026; holds 27,755 after (Indirect).
- Open-market sale: disposed of 135 Class A Common Stock at $197.35 ($26,642) on August 4, 2026; holds 27,620 after (Indirect).
- Open-market sale: disposed of 91 Class A Common Stock at $198.28 ($18,043) on August 4, 2026; holds 27,529 after (Indirect).
- Open-market sale: disposed of 105 Class A Common Stock at $199.44 ($20,941) on August 4, 2026; holds 27,424 after (Indirect).
- Open-market sale: disposed of 104 Class A Common Stock at $189.29 ($19,686) on August 4, 2026; holds 106,628 after (Indirect).
- Open-market sale: disposed of 1,095 Class A Common Stock at $192.01 ($210,251) on August 4, 2026; holds 105,533 after (Indirect).
- Open-market sale: disposed of 626 Class A Common Stock at $193.14 ($120,906) on August 4, 2026; holds 104,907 after (Indirect).
- Open-market sale: disposed of 366 Class A Common Stock at $193.87 ($70,956) on August 4, 2026; holds 104,541 after (Indirect).
- Open-market sale: disposed of 1,113 Class A Common Stock at $195.34 ($217,413) on August 4, 2026; holds 103,428 after (Indirect).
- Open-market sale: disposed of 1,149 Class A Common Stock at $196.28 ($225,526) on August 4, 2026; holds 102,279 after (Indirect).
- Open-market sale: disposed of 469 Class A Common Stock at $197.35 ($92,557) on August 4, 2026; holds 101,810 after (Indirect).
- Open-market sale: disposed of 313 Class A Common Stock at $198.28 ($62,062) on August 4, 2026; holds 101,497 after (Indirect).
- Open-market sale: disposed of 365 Class A Common Stock at $199.44 ($72,796) on August 4, 2026; holds 101,132 after (Indirect).
- Open-market sale: disposed of 1,278 Class A Common Stock at $193.12 ($246,807) on August 5, 2026; holds 61,884 after (Direct).
- Open-market sale: disposed of 944 Class A Common Stock at $193.97 ($183,108) on August 5, 2026; holds 60,940 after (Direct).
- Open-market sale: disposed of 144 Class A Common Stock at $194.85 ($28,058) on August 5, 2026; holds 60,796 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $2,544,758 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-04 | Open-market sale | Class A Common Stock | 66 | $189 | $12.5K | 66,596 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 689 | $192 | $132.3K | 65,907 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 396 | $193 | $76.5K | 65,511 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 229 | $194 | $44.4K | 65,282 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 676 | $195 | $132.1K | 64,606 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 722 | $196 | $141.7K | 63,884 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 296 | $197 | $58.4K | 63,588 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 196 | $198 | $38.9K | 63,392 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 230 | $199 | $45.9K | 63,162 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 30 | $189 | $5.7K | 28,994 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 316 | $192 | $60.7K | 28,678 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 178 | $193 | $34.4K | 28,500 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 105 | $194 | $20.4K | 28,395 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 311 | $195 | $60.8K | 28,084 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 329 | $196 | $64.6K | 27,755 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 135 | $197 | $26.6K | 27,620 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 91 | $198 | $18.0K | 27,529 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 105 | $199 | $20.9K | 27,424 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 104 | $189 | $19.7K | 106,628 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 1,095 | $192 | $210.3K | 105,533 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 626 | $193 | $120.9K | 104,907 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 366 | $194 | $71.0K | 104,541 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 1,113 | $195 | $217.4K | 103,428 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 1,149 | $196 | $225.5K | 102,279 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 469 | $197 | $92.6K | 101,810 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 313 | $198 | $62.1K | 101,497 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 365 | $199 | $72.8K | 101,132 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 1,278 | $193 | $246.8K | 61,884 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 944 | $194 | $183.1K | 60,940 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 144 | $195 | $28.1K | 60,796 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-04 | Open-market sale (66 shares) |
| 2026-08-04 | Open-market sale (689 shares) |
| 2026-08-04 | Open-market sale (396 shares) |
| 2026-08-04 | Open-market sale (229 shares) |
| 2026-08-04 | Open-market sale (676 shares) |
| 2026-08-04 | Open-market sale (722 shares) |
| 2026-08-04 | Open-market sale (296 shares) |
| 2026-08-04 | Open-market sale (196 shares) |
| 2026-08-04 | Open-market sale (230 shares) |
| 2026-08-04 | Open-market sale (30 shares) |
| 2026-08-04 | Open-market sale (316 shares) |
| 2026-08-04 | Open-market sale (178 shares) |
| 2026-08-04 | Open-market sale (105 shares) |
| 2026-08-04 | Open-market sale (311 shares) |
| 2026-08-04 | Open-market sale (329 shares) |
| 2026-08-04 | Open-market sale (135 shares) |
| 2026-08-04 | Open-market sale (91 shares) |
| 2026-08-04 | Open-market sale (105 shares) |
| 2026-08-04 | Open-market sale (104 shares) |
| 2026-08-04 | Open-market sale (1,095 shares) |
| 2026-08-04 | Open-market sale (626 shares) |
| 2026-08-04 | Open-market sale (366 shares) |
| 2026-08-04 | Open-market sale (1,113 shares) |
| 2026-08-04 | Open-market sale (1,149 shares) |
| 2026-08-04 | Open-market sale (469 shares) |
| 2026-08-04 | Open-market sale (313 shares) |
| 2026-08-04 | Open-market sale (365 shares) |
| 2026-08-05 | Open-market sale (1,278 shares) |
| 2026-08-05 | Open-market sale (944 shares) |
| 2026-08-05 | Open-market sale (144 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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