APPF.NASDAQAppfolio INC
Form 4: Appfolio Insider Sells Shares
Sentiment:
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 21,400 shares of common stock on July 31, 2026.
Summary
- Open-market sale: disposed of 3,435 Class A Common Stock at $180.25 ($619,159) on July 31, 2026; holds 70,227 after (Direct).
- Open-market sale: disposed of 65 Class A Common Stock at $181.07 ($11,770) on July 31, 2026; holds 70,162 after (Direct).
- Open-market sale: disposed of 1,570 Class A Common Stock at $180.25 ($282,992) on July 31, 2026; holds 30,654 after (Indirect).
- Open-market sale: disposed of 30 Class A Common Stock at $181.07 ($5,432) on July 31, 2026; holds 30,624 after (Indirect).
- Open-market sale: disposed of 5,495 Class A Common Stock at $180.25 ($990,474) on July 31, 2026; holds 112,437 after (Indirect).
- Open-market sale: disposed of 105 Class A Common Stock at $181.07 ($19,012) on July 31, 2026; holds 112,332 after (Indirect).
- Open-market sale: disposed of 327 Class A Common Stock at $184.39 ($60,296) on August 3, 2026; holds 69,835 after (Direct).
- Open-market sale: disposed of 585 Class A Common Stock at $187.48 ($109,676) on August 3, 2026; holds 69,250 after (Direct).
- Open-market sale: disposed of 402 Class A Common Stock at $188.48 ($75,769) on August 3, 2026; holds 68,848 after (Direct).
- Open-market sale: disposed of 1,497 Class A Common Stock at $189.81 ($284,146) on August 3, 2026; holds 67,351 after (Direct).
- Open-market sale: disposed of 689 Class A Common Stock at $190.45 ($131,220) on August 3, 2026; holds 66,662 after (Direct).
- Open-market sale: disposed of 149 Class A Common Stock at $184.38 ($27,473) on August 3, 2026; holds 30,475 after (Indirect).
- Open-market sale: disposed of 266 Class A Common Stock at $187.48 ($49,870) on August 3, 2026; holds 30,209 after (Indirect).
- Open-market sale: disposed of 218 Class A Common Stock at $188.58 ($41,110) on August 3, 2026; holds 29,991 after (Indirect).
- Open-market sale: disposed of 699 Class A Common Stock at $189.86 ($132,712) on August 3, 2026; holds 29,292 after (Indirect).
- Open-market sale: disposed of 268 Class A Common Stock at $190.52 ($51,059) on August 3, 2026; holds 29,024 after (Indirect).
- Open-market sale: disposed of 524 Class A Common Stock at $184.39 ($96,620) on August 3, 2026; holds 111,808 after (Indirect).
- Open-market sale: disposed of 937 Class A Common Stock at $187.48 ($175,669) on August 3, 2026; holds 110,871 after (Indirect).
- Open-market sale: disposed of 639 Class A Common Stock at $188.48 ($120,439) on August 3, 2026; holds 110,232 after (Indirect).
- Open-market sale: disposed of 2,398 Class A Common Stock at $189.80 ($455,140) on August 3, 2026; holds 107,834 after (Indirect).
- Open-market sale: disposed of 1,102 Class A Common Stock at $190.45 ($209,876) on August 3, 2026; holds 106,732 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $3,949,913 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-31 | Open-market sale | Class A Common Stock | 3,435 | $180 | $619.2K | 70,227 |
| 2026-07-31 | Open-market sale | Class A Common Stock | 65 | $181 | $11.8K | 70,162 |
| 2026-07-31 | Open-market sale | Class A Common Stock | 1,570 | $180 | $283.0K | 30,654 |
| 2026-07-31 | Open-market sale | Class A Common Stock | 30 | $181 | $5.4K | 30,624 |
| 2026-07-31 | Open-market sale | Class A Common Stock | 5,495 | $180 | $990.5K | 112,437 |
| 2026-07-31 | Open-market sale | Class A Common Stock | 105 | $181 | $19.0K | 112,332 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 327 | $184 | $60.3K | 69,835 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 585 | $187 | $109.7K | 69,250 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 402 | $188 | $75.8K | 68,848 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 1,497 | $190 | $284.1K | 67,351 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 689 | $190 | $131.2K | 66,662 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 149 | $184 | $27.5K | 30,475 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 266 | $187 | $49.9K | 30,209 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 218 | $189 | $41.1K | 29,991 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 699 | $190 | $132.7K | 29,292 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 268 | $191 | $51.1K | 29,024 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 524 | $184 | $96.6K | 111,808 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 937 | $187 | $175.7K | 110,871 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 639 | $188 | $120.4K | 110,232 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 2,398 | $190 | $455.1K | 107,834 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 1,102 | $190 | $209.9K | 106,732 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-31 | Open-market sale (3,435 shares) |
| 2026-07-31 | Open-market sale (65 shares) |
| 2026-07-31 | Open-market sale (1,570 shares) |
| 2026-07-31 | Open-market sale (30 shares) |
| 2026-07-31 | Open-market sale (5,495 shares) |
| 2026-07-31 | Open-market sale (105 shares) |
| 2026-08-03 | Open-market sale (327 shares) |
| 2026-08-03 | Open-market sale (585 shares) |
| 2026-08-03 | Open-market sale (402 shares) |
| 2026-08-03 | Open-market sale (1,497 shares) |
| 2026-08-03 | Open-market sale (689 shares) |
| 2026-08-03 | Open-market sale (149 shares) |
| 2026-08-03 | Open-market sale (266 shares) |
| 2026-08-03 | Open-market sale (218 shares) |
| 2026-08-03 | Open-market sale (699 shares) |
| 2026-08-03 | Open-market sale (268 shares) |
| 2026-08-03 | Open-market sale (524 shares) |
| 2026-08-03 | Open-market sale (937 shares) |
| 2026-08-03 | Open-market sale (639 shares) |
| 2026-08-03 | Open-market sale (2,398 shares) |
| 2026-08-03 | Open-market sale (1,102 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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