APPF.NASDAQAppfolio INC

Form 4: Appfolio Insider Sells Shares

Sentiment:

Insider Transaction (Form 4)

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Maurice J Duca, a 10% owner of Appfolio Inc, sold 23,900 shares of common stock on July 28, 2026.

Summary

  • Open-market sale: disposed of 1,900 Class A Common Stock at $180.64 ($343,216) on July 28, 2026; holds 79,580 after (Direct).
  • Open-market sale: disposed of 992 Class A Common Stock at $181.49 ($180,038) on July 28, 2026; holds 78,588 after (Direct).
  • Open-market sale: disposed of 608 Class A Common Stock at $182.97 ($111,246) on July 28, 2026; holds 77,980 after (Direct).
  • Open-market sale: disposed of 1,600 Class A Common Stock at $180.00 ($288,000) on July 28, 2026; holds 34,198 after (Indirect).
  • Open-market sale: disposed of 1,900 Class A Common Stock at $180.59 ($343,121) on July 28, 2026; holds 128,540 after (Indirect).
  • Open-market sale: disposed of 1,000 Class A Common Stock at $181.54 ($181,540) on July 28, 2026; holds 127,540 after (Indirect).
  • Open-market sale: disposed of 1,800 Class A Common Stock at $183.40 ($330,120) on July 28, 2026; holds 125,740 after (Indirect).
  • Open-market sale: disposed of 900 Class A Common Stock at $184.00 ($165,600) on July 28, 2026; holds 124,840 after (Indirect).
  • Open-market sale: disposed of 900 Class A Common Stock at $181.07 ($162,963) on July 29, 2026; holds 77,080 after (Direct).
  • Open-market sale: disposed of 200 Class A Common Stock at $183.17 ($36,634) on July 29, 2026; holds 76,880 after (Direct).
  • Open-market sale: disposed of 300 Class A Common Stock at $184.47 ($55,341) on July 29, 2026; holds 76,580 after (Direct).
  • Open-market sale: disposed of 900 Class A Common Stock at $186.05 ($167,445) on July 29, 2026; holds 75,680 after (Direct).
  • Open-market sale: disposed of 1,200 Class A Common Stock at $187.68 ($225,216) on July 29, 2026; holds 74,480 after (Direct).
  • Open-market sale: disposed of 1,600 Class A Common Stock at $180.00 ($288,000) on July 29, 2026; holds 32,598 after (Indirect).
  • Open-market sale: disposed of 900 Class A Common Stock at $180.97 ($162,873) on July 29, 2026; holds 123,940 after (Indirect).
  • Open-market sale: disposed of 200 Class A Common Stock at $183.17 ($36,634) on July 29, 2026; holds 123,740 after (Indirect).
  • Open-market sale: disposed of 400 Class A Common Stock at $184.48 ($73,792) on July 29, 2026; holds 123,340 after (Indirect).
  • Open-market sale: disposed of 800 Class A Common Stock at $186.04 ($148,832) on July 29, 2026; holds 122,540 after (Indirect).
  • Open-market sale: disposed of 2,400 Class A Common Stock at $187.64 ($450,336) on July 29, 2026; holds 120,140 after (Indirect).
  • Open-market sale: disposed of 900 Class A Common Stock at $188.23 ($169,407) on July 29, 2026; holds 119,240 after (Indirect).
  • Open-market sale: disposed of 389 Class A Common Stock at $180.13 ($70,071) on July 30, 2026; holds 74,091 after (Direct).
  • Open-market sale: disposed of 230 Class A Common Stock at $181.39 ($41,720) on July 30, 2026; holds 73,861 after (Direct).
  • Open-market sale: disposed of 199 Class A Common Stock at $182.34 ($36,286) on July 30, 2026; holds 73,662 after (Direct).
  • Open-market sale: disposed of 178 Class A Common Stock at $180.13 ($32,063) on July 30, 2026; holds 32,420 after (Indirect).
  • Open-market sale: disposed of 105 Class A Common Stock at $181.39 ($19,046) on July 30, 2026; holds 32,315 after (Indirect).
  • Open-market sale: disposed of 91 Class A Common Stock at $182.34 ($16,593) on July 30, 2026; holds 32,224 after (Indirect).
  • Open-market sale: disposed of 624 Class A Common Stock at $180.13 ($112,401) on July 30, 2026; holds 118,616 after (Indirect).
  • Open-market sale: disposed of 365 Class A Common Stock at $181.39 ($66,207) on July 30, 2026; holds 118,251 after (Indirect).
  • Open-market sale: disposed of 319 Class A Common Stock at $182.34 ($58,166) on July 30, 2026; holds 117,932 after (Indirect).

Sentiment

Score: 4

Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $4,372,907 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.

Insider Transactions

Maurice J Duca — 10% owner

Transaction made under a Rule 10b5-1 trading plan.

DateTransactionSecuritySharesPriceValueHeld After
2026-07-28Open-market saleClass A Common Stock1,900$181$343.2K79,580
2026-07-28Open-market saleClass A Common Stock992$181$180.0K78,588
2026-07-28Open-market saleClass A Common Stock608$183$111.2K77,980
2026-07-28Open-market saleClass A Common Stock1,600$180$288.0K34,198
2026-07-28Open-market saleClass A Common Stock1,900$181$343.1K128,540
2026-07-28Open-market saleClass A Common Stock1,000$182$181.5K127,540
2026-07-28Open-market saleClass A Common Stock1,800$183$330.1K125,740
2026-07-28Open-market saleClass A Common Stock900$184$165.6K124,840
2026-07-29Open-market saleClass A Common Stock900$181$163.0K77,080
2026-07-29Open-market saleClass A Common Stock200$183$36.6K76,880
2026-07-29Open-market saleClass A Common Stock300$184$55.3K76,580
2026-07-29Open-market saleClass A Common Stock900$186$167.4K75,680
2026-07-29Open-market saleClass A Common Stock1,200$188$225.2K74,480
2026-07-29Open-market saleClass A Common Stock1,600$180$288.0K32,598
2026-07-29Open-market saleClass A Common Stock900$181$162.9K123,940
2026-07-29Open-market saleClass A Common Stock200$183$36.6K123,740
2026-07-29Open-market saleClass A Common Stock400$184$73.8K123,340
2026-07-29Open-market saleClass A Common Stock800$186$148.8K122,540
2026-07-29Open-market saleClass A Common Stock2,400$188$450.3K120,140
2026-07-29Open-market saleClass A Common Stock900$188$169.4K119,240
2026-07-30Open-market saleClass A Common Stock389$180$70.1K74,091
2026-07-30Open-market saleClass A Common Stock230$181$41.7K73,861
2026-07-30Open-market saleClass A Common Stock199$182$36.3K73,662
2026-07-30Open-market saleClass A Common Stock178$180$32.1K32,420
2026-07-30Open-market saleClass A Common Stock105$181$19.0K32,315
2026-07-30Open-market saleClass A Common Stock91$182$16.6K32,224
2026-07-30Open-market saleClass A Common Stock624$180$112.4K118,616
2026-07-30Open-market saleClass A Common Stock365$181$66.2K118,251
2026-07-30Open-market saleClass A Common Stock319$182$58.2K117,932

Key Dates

DateDescription
2026-07-28Open-market sale (1,900 shares)
2026-07-28Open-market sale (992 shares)
2026-07-28Open-market sale (608 shares)
2026-07-28Open-market sale (1,600 shares)
2026-07-28Open-market sale (1,900 shares)
2026-07-28Open-market sale (1,000 shares)
2026-07-28Open-market sale (1,800 shares)
2026-07-28Open-market sale (900 shares)
2026-07-29Open-market sale (900 shares)
2026-07-29Open-market sale (200 shares)
2026-07-29Open-market sale (300 shares)
2026-07-29Open-market sale (900 shares)
2026-07-29Open-market sale (1,200 shares)
2026-07-29Open-market sale (1,600 shares)
2026-07-29Open-market sale (900 shares)
2026-07-29Open-market sale (200 shares)
2026-07-29Open-market sale (400 shares)
2026-07-29Open-market sale (800 shares)
2026-07-29Open-market sale (2,400 shares)
2026-07-29Open-market sale (900 shares)
2026-07-30Open-market sale (389 shares)
2026-07-30Open-market sale (230 shares)
2026-07-30Open-market sale (199 shares)
2026-07-30Open-market sale (178 shares)
2026-07-30Open-market sale (105 shares)
2026-07-30Open-market sale (91 shares)
2026-07-30Open-market sale (624 shares)
2026-07-30Open-market sale (365 shares)
2026-07-30Open-market sale (319 shares)

Keywords

insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca

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