Form 4: Appfolio Insider Sells Shares
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 12,700 shares of common stock on July 17, 2026.
Summary
- Open-market sale: disposed of 748 Class A Common Stock at $180.59 ($135,081) on July 17, 2026; holds 84,432 after (Direct).
- Open-market sale: disposed of 1,219 Class A Common Stock at $181.31 ($221,017) on July 17, 2026; holds 83,213 after (Direct).
- Open-market sale: disposed of 1,033 Class A Common Stock at $182.68 ($188,708) on July 17, 2026; holds 82,180 after (Direct).
- Open-market sale: disposed of 500 Class A Common Stock at $183.30 ($91,650) on July 17, 2026; holds 81,680 after (Direct).
- Open-market sale: disposed of 1,600 Class A Common Stock at $180.00 ($288,000) on July 17, 2026; holds 37,398 after (Indirect).
- Open-market sale: disposed of 863 Class A Common Stock at $180.64 ($155,892) on July 17, 2026; holds 135,377 after (Indirect).
- Open-market sale: disposed of 1,773 Class A Common Stock at $181.42 ($321,658) on July 17, 2026; holds 133,604 after (Indirect).
- Open-market sale: disposed of 2,564 Class A Common Stock at $182.67 ($468,366) on July 17, 2026; holds 131,040 after (Indirect).
- Open-market sale: disposed of 400 Class A Common Stock at $183.18 ($73,272) on July 17, 2026; holds 130,640 after (Indirect).
- Open-market sale: disposed of 200 Class A Common Stock at $180.00 ($36,000) on July 20, 2026; holds 81,480 after (Direct).
- Open-market sale: disposed of 1,600 Class A Common Stock at $180.00 ($288,000) on July 20, 2026; holds 35,798 after (Indirect).
- Open-market sale: disposed of 200 Class A Common Stock at $180.00 ($36,000) on July 20, 2026; holds 130,440 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $2,303,645 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-17 | Open-market sale | Class A Common Stock | 748 | $181 | $135.1K | 84,432 |
| 2026-07-17 | Open-market sale | Class A Common Stock | 1,219 | $181 | $221.0K | 83,213 |
| 2026-07-17 | Open-market sale | Class A Common Stock | 1,033 | $183 | $188.7K | 82,180 |
| 2026-07-17 | Open-market sale | Class A Common Stock | 500 | $183 | $91.7K | 81,680 |
| 2026-07-17 | Open-market sale | Class A Common Stock | 1,600 | $180 | $288.0K | 37,398 |
| 2026-07-17 | Open-market sale | Class A Common Stock | 863 | $181 | $155.9K | 135,377 |
| 2026-07-17 | Open-market sale | Class A Common Stock | 1,773 | $181 | $321.7K | 133,604 |
| 2026-07-17 | Open-market sale | Class A Common Stock | 2,564 | $183 | $468.4K | 131,040 |
| 2026-07-17 | Open-market sale | Class A Common Stock | 400 | $183 | $73.3K | 130,640 |
| 2026-07-20 | Open-market sale | Class A Common Stock | 200 | $180 | $36.0K | 81,480 |
| 2026-07-20 | Open-market sale | Class A Common Stock | 1,600 | $180 | $288.0K | 35,798 |
| 2026-07-20 | Open-market sale | Class A Common Stock | 200 | $180 | $36.0K | 130,440 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-17 | Open-market sale (748 shares) |
| 2026-07-17 | Open-market sale (1,219 shares) |
| 2026-07-17 | Open-market sale (1,033 shares) |
| 2026-07-17 | Open-market sale (500 shares) |
| 2026-07-17 | Open-market sale (1,600 shares) |
| 2026-07-17 | Open-market sale (863 shares) |
| 2026-07-17 | Open-market sale (1,773 shares) |
| 2026-07-17 | Open-market sale (2,564 shares) |
| 2026-07-17 | Open-market sale (400 shares) |
| 2026-07-20 | Open-market sale (200 shares) |
| 2026-07-20 | Open-market sale (1,600 shares) |
| 2026-07-20 | Open-market sale (200 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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