APPF.NASDAQAppfolio INC
Form 4: Appfolio Insider Sells Shares
Sentiment:
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 9,856 shares of common stock on August 20, 2026.
Summary
- Open-market sale: disposed of 178 Class A Common Stock at $215.37 ($38,336) on August 20, 2026; holds 9,646 after (Indirect).
- Open-market sale: disposed of 198 Class A Common Stock at $216.44 ($42,855) on August 20, 2026; holds 9,448 after (Indirect).
- Open-market sale: disposed of 452 Class A Common Stock at $217.68 ($98,391) on August 20, 2026; holds 8,996 after (Indirect).
- Open-market sale: disposed of 551 Class A Common Stock at $218.46 ($120,371) on August 20, 2026; holds 8,445 after (Indirect).
- Open-market sale: disposed of 199 Class A Common Stock at $219.35 ($43,651) on August 20, 2026; holds 8,246 after (Indirect).
- Open-market sale: disposed of 22 Class A Common Stock at $220.06 ($4,841) on August 20, 2026; holds 8,224 after (Indirect).
- Open-market sale: disposed of 622 Class A Common Stock at $215.37 ($133,960) on August 20, 2026; holds 38,910 after (Indirect).
- Open-market sale: disposed of 702 Class A Common Stock at $216.43 ($151,934) on August 20, 2026; holds 38,208 after (Indirect).
- Open-market sale: disposed of 1,550 Class A Common Stock at $217.67 ($337,388) on August 20, 2026; holds 36,658 after (Indirect).
- Open-market sale: disposed of 1,947 Class A Common Stock at $218.45 ($425,322) on August 20, 2026; holds 34,711 after (Indirect).
- Open-market sale: disposed of 701 Class A Common Stock at $219.35 ($153,764) on August 20, 2026; holds 34,010 after (Indirect).
- Open-market sale: disposed of 78 Class A Common Stock at $220.06 ($17,165) on August 20, 2026; holds 33,932 after (Indirect).
- Open-market sale: disposed of 8 Class A Common Stock at $214.71 ($1,718) on August 21, 2026; holds 8,216 after (Indirect).
- Open-market sale: disposed of 17 Class A Common Stock at $216.38 ($3,678) on August 21, 2026; holds 8,199 after (Indirect).
- Open-market sale: disposed of 8 Class A Common Stock at $218.14 ($1,745) on August 21, 2026; holds 8,191 after (Indirect).
- Open-market sale: disposed of 35 Class A Common Stock at $221.41 ($7,749) on August 21, 2026; holds 8,156 after (Indirect).
- Open-market sale: disposed of 94 Class A Common Stock at $222.42 ($20,907) on August 21, 2026; holds 8,062 after (Indirect).
- Open-market sale: disposed of 62 Class A Common Stock at $224.14 ($13,897) on August 21, 2026; holds 8,000 after (Indirect).
- Open-market sale: disposed of 92 Class A Common Stock at $214.73 ($19,755) on August 21, 2026; holds 33,840 after (Indirect).
- Open-market sale: disposed of 183 Class A Common Stock at $216.38 ($39,598) on August 21, 2026; holds 33,657 after (Indirect).
- Open-market sale: disposed of 92 Class A Common Stock at $218.14 ($20,069) on August 21, 2026; holds 33,565 after (Indirect).
- Open-market sale: disposed of 365 Class A Common Stock at $221.37 ($80,800) on August 21, 2026; holds 33,200 after (Indirect).
- Open-market sale: disposed of 1,006 Class A Common Stock at $222.43 ($223,765) on August 21, 2026; holds 32,194 after (Indirect).
- Open-market sale: disposed of 694 Class A Common Stock at $224.13 ($155,546) on August 21, 2026; holds 31,500 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $2,157,207 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-20 | Open-market sale | Class A Common Stock | 178 | $215 | $38.3K | 9,646 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 198 | $216 | $42.9K | 9,448 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 452 | $218 | $98.4K | 8,996 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 551 | $218 | $120.4K | 8,445 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 199 | $219 | $43.7K | 8,246 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 22 | $220 | $4.8K | 8,224 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 622 | $215 | $134.0K | 38,910 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 702 | $216 | $151.9K | 38,208 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 1,550 | $218 | $337.4K | 36,658 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 1,947 | $218 | $425.3K | 34,711 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 701 | $219 | $153.8K | 34,010 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 78 | $220 | $17.2K | 33,932 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 8 | $215 | $1.7K | 8,216 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 17 | $216 | $3.7K | 8,199 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 8 | $218 | $1.7K | 8,191 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 35 | $221 | $7.7K | 8,156 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 94 | $222 | $20.9K | 8,062 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 62 | $224 | $13.9K | 8,000 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 92 | $215 | $19.8K | 33,840 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 183 | $216 | $39.6K | 33,657 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 92 | $218 | $20.1K | 33,565 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 365 | $221 | $80.8K | 33,200 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 1,006 | $222 | $223.8K | 32,194 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 694 | $224 | $155.5K | 31,500 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-20 | Open-market sale (178 shares) |
| 2026-08-20 | Open-market sale (198 shares) |
| 2026-08-20 | Open-market sale (452 shares) |
| 2026-08-20 | Open-market sale (551 shares) |
| 2026-08-20 | Open-market sale (199 shares) |
| 2026-08-20 | Open-market sale (22 shares) |
| 2026-08-20 | Open-market sale (622 shares) |
| 2026-08-20 | Open-market sale (702 shares) |
| 2026-08-20 | Open-market sale (1,550 shares) |
| 2026-08-20 | Open-market sale (1,947 shares) |
| 2026-08-20 | Open-market sale (701 shares) |
| 2026-08-20 | Open-market sale (78 shares) |
| 2026-08-21 | Open-market sale (8 shares) |
| 2026-08-21 | Open-market sale (17 shares) |
| 2026-08-21 | Open-market sale (8 shares) |
| 2026-08-21 | Open-market sale (35 shares) |
| 2026-08-21 | Open-market sale (94 shares) |
| 2026-08-21 | Open-market sale (62 shares) |
| 2026-08-21 | Open-market sale (92 shares) |
| 2026-08-21 | Open-market sale (183 shares) |
| 2026-08-21 | Open-market sale (92 shares) |
| 2026-08-21 | Open-market sale (365 shares) |
| 2026-08-21 | Open-market sale (1,006 shares) |
| 2026-08-21 | Open-market sale (694 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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