Form 4: Appfolio Insider Sells Shares
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 7,001 shares of common stock on August 18, 2026.
Summary
- Open-market sale: disposed of 219 Class A Common Stock at $212.64 ($46,568) on August 19, 2026; holds 11,006 after (Indirect).
- Open-market sale: disposed of 584 Class A Common Stock at $213.78 ($124,848) on August 19, 2026; holds 10,422 after (Indirect).
- Open-market sale: disposed of 510 Class A Common Stock at $214.94 ($109,619) on August 19, 2026; holds 9,912 after (Indirect).
- Open-market sale: disposed of 88 Class A Common Stock at $215.60 ($18,973) on August 19, 2026; holds 9,824 after (Indirect).
- Open-market sale: disposed of 78 Class A Common Stock at $202.61 ($15,804) on August 19, 2026; holds 45,054 after (Indirect).
- Open-market sale: disposed of 78 Class A Common Stock at $203.98 ($15,910) on August 19, 2026; holds 44,976 after (Indirect).
- Open-market sale: disposed of 132 Class A Common Stock at $206.45 ($27,251) on August 19, 2026; holds 44,844 after (Indirect).
- Open-market sale: disposed of 23 Class A Common Stock at $207.27 ($4,767) on August 19, 2026; holds 44,821 after (Indirect).
- Open-market sale: disposed of 156 Class A Common Stock at $209.12 ($32,623) on August 19, 2026; holds 44,665 after (Indirect).
- Open-market sale: disposed of 234 Class A Common Stock at $211.18 ($49,416) on August 19, 2026; holds 44,431 after (Indirect).
- Open-market sale: disposed of 781 Class A Common Stock at $212.64 ($166,072) on August 19, 2026; holds 43,650 after (Indirect).
- Open-market sale: disposed of 2,005 Class A Common Stock at $213.78 ($428,629) on August 19, 2026; holds 41,645 after (Indirect).
- Open-market sale: disposed of 1,801 Class A Common Stock at $214.94 ($387,107) on August 19, 2026; holds 39,844 after (Indirect).
- Open-market sale: disposed of 312 Class A Common Stock at $215.60 ($67,267) on August 19, 2026; holds 39,532 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,494,854 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-19 | Open-market sale | Class A Common Stock | 219 | $213 | $46.6K | 11,006 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 584 | $214 | $124.8K | 10,422 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 510 | $215 | $109.6K | 9,912 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 88 | $216 | $19.0K | 9,824 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 78 | $203 | $15.8K | 45,054 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 78 | $204 | $15.9K | 44,976 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 132 | $206 | $27.3K | 44,844 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 23 | $207 | $4.8K | 44,821 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 156 | $209 | $32.6K | 44,665 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 234 | $211 | $49.4K | 44,431 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 781 | $213 | $166.1K | 43,650 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 2,005 | $214 | $428.6K | 41,645 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 1,801 | $215 | $387.1K | 39,844 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 312 | $216 | $67.3K | 39,532 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-19 | Open-market sale (219 shares) |
| 2026-08-19 | Open-market sale (584 shares) |
| 2026-08-19 | Open-market sale (510 shares) |
| 2026-08-19 | Open-market sale (88 shares) |
| 2026-08-19 | Open-market sale (78 shares) |
| 2026-08-19 | Open-market sale (78 shares) |
| 2026-08-19 | Open-market sale (132 shares) |
| 2026-08-19 | Open-market sale (23 shares) |
| 2026-08-19 | Open-market sale (156 shares) |
| 2026-08-19 | Open-market sale (234 shares) |
| 2026-08-19 | Open-market sale (781 shares) |
| 2026-08-19 | Open-market sale (2,005 shares) |
| 2026-08-19 | Open-market sale (1,801 shares) |
| 2026-08-19 | Open-market sale (312 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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