APPF.NASDAQAppfolio INC
Form 4: Appfolio Insider Sells Shares
Sentiment:
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 8,056 shares of common stock on August 18, 2026.
Summary
- Open-market sale: disposed of 15 Class A Common Stock at $197.84 ($2,968) on August 18, 2026; holds 31,647 after (Direct).
- Open-market sale: disposed of 18 Class A Common Stock at $198.89 ($3,580) on August 18, 2026; holds 31,629 after (Direct).
- Open-market sale: disposed of 42 Class A Common Stock at $200.29 ($8,412) on August 18, 2026; holds 31,587 after (Direct).
- Open-market sale: disposed of 64 Class A Common Stock at $201.49 ($12,895) on August 18, 2026; holds 31,523 after (Direct).
- Open-market sale: disposed of 41 Class A Common Stock at $202.77 ($8,314) on August 18, 2026; holds 31,482 after (Direct).
- Open-market sale: disposed of 314 Class A Common Stock at $203.87 ($64,015) on August 18, 2026; holds 31,168 after (Direct).
- Open-market sale: disposed of 113 Class A Common Stock at $204.98 ($23,163) on August 18, 2026; holds 31,055 after (Direct).
- Open-market sale: disposed of 50 Class A Common Stock at $205.95 ($10,298) on August 18, 2026; holds 31,005 after (Direct).
- Open-market sale: disposed of 35 Class A Common Stock at $197.81 ($6,923) on August 18, 2026; holds 12,989 after (Indirect).
- Open-market sale: disposed of 45 Class A Common Stock at $198.90 ($8,950) on August 18, 2026; holds 12,944 after (Indirect).
- Open-market sale: disposed of 102 Class A Common Stock at $200.29 ($20,430) on August 18, 2026; holds 12,842 after (Indirect).
- Open-market sale: disposed of 160 Class A Common Stock at $201.49 ($32,238) on August 18, 2026; holds 12,682 after (Indirect).
- Open-market sale: disposed of 100 Class A Common Stock at $202.77 ($20,277) on August 18, 2026; holds 12,582 after (Indirect).
- Open-market sale: disposed of 755 Class A Common Stock at $203.88 ($153,929) on August 18, 2026; holds 11,827 after (Indirect).
- Open-market sale: disposed of 281 Class A Common Stock at $204.98 ($57,599) on August 18, 2026; holds 11,546 after (Indirect).
- Open-market sale: disposed of 122 Class A Common Stock at $205.95 ($25,126) on August 18, 2026; holds 11,424 after (Indirect).
- Open-market sale: disposed of 123 Class A Common Stock at $197.80 ($24,329) on August 18, 2026; holds 50,609 after (Indirect).
- Open-market sale: disposed of 164 Class A Common Stock at $198.90 ($32,620) on August 18, 2026; holds 50,445 after (Indirect).
- Open-market sale: disposed of 356 Class A Common Stock at $200.29 ($71,303) on August 18, 2026; holds 50,089 after (Indirect).
- Open-market sale: disposed of 576 Class A Common Stock at $201.49 ($116,058) on August 18, 2026; holds 49,513 after (Indirect).
- Open-market sale: disposed of 359 Class A Common Stock at $202.77 ($72,794) on August 18, 2026; holds 49,154 after (Indirect).
- Open-market sale: disposed of 2,588 Class A Common Stock at $203.88 ($527,641) on August 18, 2026; holds 46,566 after (Indirect).
- Open-market sale: disposed of 1,000 Class A Common Stock at $204.98 ($204,980) on August 18, 2026; holds 45,566 after (Indirect).
- Open-market sale: disposed of 434 Class A Common Stock at $205.95 ($89,382) on August 18, 2026; holds 45,132 after (Indirect).
- Open-market sale: disposed of 22 Class A Common Stock at $202.61 ($4,457) on August 19, 2026; holds 11,402 after (Indirect).
- Open-market sale: disposed of 22 Class A Common Stock at $203.98 ($4,488) on August 19, 2026; holds 11,380 after (Indirect).
- Open-market sale: disposed of 38 Class A Common Stock at $206.46 ($7,845) on August 19, 2026; holds 11,342 after (Indirect).
- Open-market sale: disposed of 7 Class A Common Stock at $207.27 ($1,451) on August 19, 2026; holds 11,335 after (Indirect).
- Open-market sale: disposed of 44 Class A Common Stock at $209.12 ($9,201) on August 19, 2026; holds 11,291 after (Indirect).
- Open-market sale: disposed of 66 Class A Common Stock at $211.18 ($13,938) on August 19, 2026; holds 11,225 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,639,607 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-18 | Open-market sale | Class A Common Stock | 15 | $198 | $3.0K | 31,647 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 18 | $199 | $3.6K | 31,629 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 42 | $200 | $8.4K | 31,587 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 64 | $201 | $12.9K | 31,523 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 41 | $203 | $8.3K | 31,482 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 314 | $204 | $64.0K | 31,168 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 113 | $205 | $23.2K | 31,055 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 50 | $206 | $10.3K | 31,005 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 35 | $198 | $6.9K | 12,989 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 45 | $199 | $9.0K | 12,944 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 102 | $200 | $20.4K | 12,842 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 160 | $201 | $32.2K | 12,682 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 100 | $203 | $20.3K | 12,582 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 755 | $204 | $153.9K | 11,827 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 281 | $205 | $57.6K | 11,546 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 122 | $206 | $25.1K | 11,424 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 123 | $198 | $24.3K | 50,609 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 164 | $199 | $32.6K | 50,445 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 356 | $200 | $71.3K | 50,089 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 576 | $201 | $116.1K | 49,513 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 359 | $203 | $72.8K | 49,154 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 2,588 | $204 | $527.6K | 46,566 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 1,000 | $205 | $205.0K | 45,566 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 434 | $206 | $89.4K | 45,132 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 22 | $203 | $4.5K | 11,402 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 22 | $204 | $4.5K | 11,380 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 38 | $206 | $7.8K | 11,342 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 7 | $207 | $1.5K | 11,335 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 44 | $209 | $9.2K | 11,291 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 66 | $211 | $13.9K | 11,225 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-18 | Open-market sale (15 shares) |
| 2026-08-18 | Open-market sale (18 shares) |
| 2026-08-18 | Open-market sale (42 shares) |
| 2026-08-18 | Open-market sale (64 shares) |
| 2026-08-18 | Open-market sale (41 shares) |
| 2026-08-18 | Open-market sale (314 shares) |
| 2026-08-18 | Open-market sale (113 shares) |
| 2026-08-18 | Open-market sale (50 shares) |
| 2026-08-18 | Open-market sale (35 shares) |
| 2026-08-18 | Open-market sale (45 shares) |
| 2026-08-18 | Open-market sale (102 shares) |
| 2026-08-18 | Open-market sale (160 shares) |
| 2026-08-18 | Open-market sale (100 shares) |
| 2026-08-18 | Open-market sale (755 shares) |
| 2026-08-18 | Open-market sale (281 shares) |
| 2026-08-18 | Open-market sale (122 shares) |
| 2026-08-18 | Open-market sale (123 shares) |
| 2026-08-18 | Open-market sale (164 shares) |
| 2026-08-18 | Open-market sale (356 shares) |
| 2026-08-18 | Open-market sale (576 shares) |
| 2026-08-18 | Open-market sale (359 shares) |
| 2026-08-18 | Open-market sale (2,588 shares) |
| 2026-08-18 | Open-market sale (1,000 shares) |
| 2026-08-18 | Open-market sale (434 shares) |
| 2026-08-19 | Open-market sale (22 shares) |
| 2026-08-19 | Open-market sale (22 shares) |
| 2026-08-19 | Open-market sale (38 shares) |
| 2026-08-19 | Open-market sale (7 shares) |
| 2026-08-19 | Open-market sale (44 shares) |
| 2026-08-19 | Open-market sale (66 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.