APPF.NASDAQAppfolio INC
Form 4: Appfolio Insider Sells Shares
Sentiment:
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 6,693 shares of common stock on August 12, 2026.
Summary
- Open-market sale: disposed of 315 Class A Common Stock at $196.28 ($61,828) on August 13, 2026; holds 17,002 after (Indirect).
- Open-market sale: disposed of 164 Class A Common Stock at $197.29 ($32,356) on August 13, 2026; holds 16,838 after (Indirect).
- Open-market sale: disposed of 134 Class A Common Stock at $198.37 ($26,582) on August 13, 2026; holds 16,704 after (Indirect).
- Open-market sale: disposed of 15 Class A Common Stock at $199.81 ($2,997) on August 13, 2026; holds 16,689 after (Indirect).
- Open-market sale: disposed of 60 Class A Common Stock at $201.82 ($12,109) on August 13, 2026; holds 16,629 after (Indirect).
- Open-market sale: disposed of 90 Class A Common Stock at $204.08 ($18,367) on August 13, 2026; holds 16,539 after (Indirect).
- Open-market sale: disposed of 150 Class A Common Stock at $204.88 ($30,732) on August 13, 2026; holds 16,389 after (Indirect).
- Open-market sale: disposed of 165 Class A Common Stock at $206.10 ($34,006) on August 13, 2026; holds 16,224 after (Indirect).
- Open-market sale: disposed of 919 Class A Common Stock at $194.54 ($178,782) on August 13, 2026; holds 66,613 after (Indirect).
- Open-market sale: disposed of 866 Class A Common Stock at $195.62 ($169,407) on August 13, 2026; holds 65,747 after (Indirect).
- Open-market sale: disposed of 1,100 Class A Common Stock at $196.28 ($215,908) on August 13, 2026; holds 64,647 after (Indirect).
- Open-market sale: disposed of 576 Class A Common Stock at $197.29 ($113,639) on August 13, 2026; holds 64,071 after (Indirect).
- Open-market sale: disposed of 469 Class A Common Stock at $198.36 ($93,031) on August 13, 2026; holds 63,602 after (Indirect).
- Open-market sale: disposed of 53 Class A Common Stock at $199.80 ($10,589) on August 13, 2026; holds 63,549 after (Indirect).
- Open-market sale: disposed of 208 Class A Common Stock at $201.82 ($41,979) on August 13, 2026; holds 63,341 after (Indirect).
- Open-market sale: disposed of 314 Class A Common Stock at $204.08 ($64,081) on August 13, 2026; holds 63,027 after (Indirect).
- Open-market sale: disposed of 523 Class A Common Stock at $204.88 ($107,152) on August 13, 2026; holds 62,504 after (Indirect).
- Open-market sale: disposed of 572 Class A Common Stock at $206.10 ($117,889) on August 13, 2026; holds 61,932 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,331,435 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-13 | Open-market sale | Class A Common Stock | 315 | $196 | $61.8K | 17,002 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 164 | $197 | $32.4K | 16,838 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 134 | $198 | $26.6K | 16,704 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 15 | $200 | $3.0K | 16,689 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 60 | $202 | $12.1K | 16,629 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 90 | $204 | $18.4K | 16,539 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 150 | $205 | $30.7K | 16,389 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 165 | $206 | $34.0K | 16,224 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 919 | $195 | $178.8K | 66,613 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 866 | $196 | $169.4K | 65,747 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 1,100 | $196 | $215.9K | 64,647 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 576 | $197 | $113.6K | 64,071 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 469 | $198 | $93.0K | 63,602 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 53 | $200 | $10.6K | 63,549 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 208 | $202 | $42.0K | 63,341 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 314 | $204 | $64.1K | 63,027 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 523 | $205 | $107.2K | 62,504 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 572 | $206 | $117.9K | 61,932 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-13 | Open-market sale (315 shares) |
| 2026-08-13 | Open-market sale (164 shares) |
| 2026-08-13 | Open-market sale (134 shares) |
| 2026-08-13 | Open-market sale (15 shares) |
| 2026-08-13 | Open-market sale (60 shares) |
| 2026-08-13 | Open-market sale (90 shares) |
| 2026-08-13 | Open-market sale (150 shares) |
| 2026-08-13 | Open-market sale (165 shares) |
| 2026-08-13 | Open-market sale (919 shares) |
| 2026-08-13 | Open-market sale (866 shares) |
| 2026-08-13 | Open-market sale (1,100 shares) |
| 2026-08-13 | Open-market sale (576 shares) |
| 2026-08-13 | Open-market sale (469 shares) |
| 2026-08-13 | Open-market sale (53 shares) |
| 2026-08-13 | Open-market sale (208 shares) |
| 2026-08-13 | Open-market sale (314 shares) |
| 2026-08-13 | Open-market sale (523 shares) |
| 2026-08-13 | Open-market sale (572 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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