APPF.NASDAQAppfolio INC
Form 4: Appfolio Insider Sells Shares
Sentiment:
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 14,707 shares of common stock on August 12, 2026.
Summary
- Open-market sale: disposed of 467 Class A Common Stock at $195.41 ($91,256) on August 12, 2026; holds 45,195 after (Direct).
- Open-market sale: disposed of 1,453 Class A Common Stock at $196.56 ($285,602) on August 12, 2026; holds 43,742 after (Direct).
- Open-market sale: disposed of 1,229 Class A Common Stock at $197.33 ($242,519) on August 12, 2026; holds 42,513 after (Direct).
- Open-market sale: disposed of 220 Class A Common Stock at $198.24 ($43,613) on August 12, 2026; holds 42,293 after (Direct).
- Open-market sale: disposed of 98 Class A Common Stock at $200.19 ($19,619) on August 12, 2026; holds 42,195 after (Direct).
- Open-market sale: disposed of 33 Class A Common Stock at $201.04 ($6,634) on August 12, 2026; holds 42,162 after (Direct).
- Open-market sale: disposed of 210 Class A Common Stock at $195.42 ($41,038) on August 12, 2026; holds 19,214 after (Indirect).
- Open-market sale: disposed of 669 Class A Common Stock at $196.56 ($131,499) on August 12, 2026; holds 18,545 after (Indirect).
- Open-market sale: disposed of 561 Class A Common Stock at $197.33 ($110,702) on August 12, 2026; holds 17,984 after (Indirect).
- Open-market sale: disposed of 100 Class A Common Stock at $198.24 ($19,824) on August 12, 2026; holds 17,884 after (Indirect).
- Open-market sale: disposed of 45 Class A Common Stock at $200.20 ($9,009) on August 12, 2026; holds 17,839 after (Indirect).
- Open-market sale: disposed of 15 Class A Common Stock at $201.04 ($3,016) on August 12, 2026; holds 17,824 after (Indirect).
- Open-market sale: disposed of 747 Class A Common Stock at $195.41 ($145,971) on August 12, 2026; holds 72,385 after (Indirect).
- Open-market sale: disposed of 2,328 Class A Common Stock at $196.56 ($457,592) on August 12, 2026; holds 70,057 after (Indirect).
- Open-market sale: disposed of 1,964 Class A Common Stock at $197.33 ($387,556) on August 12, 2026; holds 68,093 after (Indirect).
- Open-market sale: disposed of 352 Class A Common Stock at $198.24 ($69,780) on August 12, 2026; holds 67,741 after (Indirect).
- Open-market sale: disposed of 157 Class A Common Stock at $200.20 ($31,431) on August 12, 2026; holds 67,584 after (Indirect).
- Open-market sale: disposed of 52 Class A Common Stock at $201.04 ($10,454) on August 12, 2026; holds 67,532 after (Indirect).
- Open-market sale: disposed of 578 Class A Common Stock at $194.54 ($112,444) on August 13, 2026; holds 41,584 after (Direct).
- Open-market sale: disposed of 540 Class A Common Stock at $195.62 ($105,635) on August 13, 2026; holds 41,044 after (Direct).
- Open-market sale: disposed of 675 Class A Common Stock at $196.28 ($132,489) on August 13, 2026; holds 40,369 after (Direct).
- Open-market sale: disposed of 360 Class A Common Stock at $197.29 ($71,024) on August 13, 2026; holds 40,009 after (Direct).
- Open-market sale: disposed of 295 Class A Common Stock at $198.36 ($58,516) on August 13, 2026; holds 39,714 after (Direct).
- Open-market sale: disposed of 33 Class A Common Stock at $199.81 ($6,594) on August 13, 2026; holds 39,681 after (Direct).
- Open-market sale: disposed of 132 Class A Common Stock at $201.82 ($26,640) on August 13, 2026; holds 39,549 after (Direct).
- Open-market sale: disposed of 197 Class A Common Stock at $204.07 ($40,202) on August 13, 2026; holds 39,352 after (Direct).
- Open-market sale: disposed of 327 Class A Common Stock at $204.88 ($66,996) on August 13, 2026; holds 39,025 after (Direct).
- Open-market sale: disposed of 363 Class A Common Stock at $206.10 ($74,814) on August 13, 2026; holds 38,662 after (Direct).
- Open-market sale: disposed of 261 Class A Common Stock at $194.54 ($50,775) on August 13, 2026; holds 17,563 after (Indirect).
- Open-market sale: disposed of 246 Class A Common Stock at $195.62 ($48,123) on August 13, 2026; holds 17,317 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $2,901,367 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-12 | Open-market sale | Class A Common Stock | 467 | $195 | $91.3K | 45,195 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 1,453 | $197 | $285.6K | 43,742 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 1,229 | $197 | $242.5K | 42,513 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 220 | $198 | $43.6K | 42,293 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 98 | $200 | $19.6K | 42,195 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 33 | $201 | $6.6K | 42,162 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 210 | $195 | $41.0K | 19,214 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 669 | $197 | $131.5K | 18,545 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 561 | $197 | $110.7K | 17,984 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 100 | $198 | $19.8K | 17,884 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 45 | $200 | $9.0K | 17,839 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 15 | $201 | $3.0K | 17,824 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 747 | $195 | $146.0K | 72,385 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 2,328 | $197 | $457.6K | 70,057 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 1,964 | $197 | $387.6K | 68,093 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 352 | $198 | $69.8K | 67,741 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 157 | $200 | $31.4K | 67,584 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 52 | $201 | $10.5K | 67,532 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 578 | $195 | $112.4K | 41,584 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 540 | $196 | $105.6K | 41,044 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 675 | $196 | $132.5K | 40,369 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 360 | $197 | $71.0K | 40,009 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 295 | $198 | $58.5K | 39,714 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 33 | $200 | $6.6K | 39,681 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 132 | $202 | $26.6K | 39,549 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 197 | $204 | $40.2K | 39,352 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 327 | $205 | $67.0K | 39,025 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 363 | $206 | $74.8K | 38,662 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 261 | $195 | $50.8K | 17,563 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 246 | $196 | $48.1K | 17,317 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-12 | Open-market sale (467 shares) |
| 2026-08-12 | Open-market sale (1,453 shares) |
| 2026-08-12 | Open-market sale (1,229 shares) |
| 2026-08-12 | Open-market sale (220 shares) |
| 2026-08-12 | Open-market sale (98 shares) |
| 2026-08-12 | Open-market sale (33 shares) |
| 2026-08-12 | Open-market sale (210 shares) |
| 2026-08-12 | Open-market sale (669 shares) |
| 2026-08-12 | Open-market sale (561 shares) |
| 2026-08-12 | Open-market sale (100 shares) |
| 2026-08-12 | Open-market sale (45 shares) |
| 2026-08-12 | Open-market sale (15 shares) |
| 2026-08-12 | Open-market sale (747 shares) |
| 2026-08-12 | Open-market sale (2,328 shares) |
| 2026-08-12 | Open-market sale (1,964 shares) |
| 2026-08-12 | Open-market sale (352 shares) |
| 2026-08-12 | Open-market sale (157 shares) |
| 2026-08-12 | Open-market sale (52 shares) |
| 2026-08-13 | Open-market sale (578 shares) |
| 2026-08-13 | Open-market sale (540 shares) |
| 2026-08-13 | Open-market sale (675 shares) |
| 2026-08-13 | Open-market sale (360 shares) |
| 2026-08-13 | Open-market sale (295 shares) |
| 2026-08-13 | Open-market sale (33 shares) |
| 2026-08-13 | Open-market sale (132 shares) |
| 2026-08-13 | Open-market sale (197 shares) |
| 2026-08-13 | Open-market sale (327 shares) |
| 2026-08-13 | Open-market sale (363 shares) |
| 2026-08-13 | Open-market sale (261 shares) |
| 2026-08-13 | Open-market sale (246 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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