Form 4: Appfolio Insider Sells Shares
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 5,442 shares of common stock on August 10, 2026.
Summary
- Open-market sale: disposed of 158 Class A Common Stock at $196.49 ($31,045) on August 11, 2026; holds 78,416 after (Indirect).
- Open-market sale: disposed of 209 Class A Common Stock at $197.86 ($41,353) on August 11, 2026; holds 78,207 after (Indirect).
- Open-market sale: disposed of 469 Class A Common Stock at $199.39 ($93,514) on August 11, 2026; holds 77,738 after (Indirect).
- Open-market sale: disposed of 1,787 Class A Common Stock at $200.71 ($358,669) on August 11, 2026; holds 75,951 after (Indirect).
- Open-market sale: disposed of 1,286 Class A Common Stock at $201.65 ($259,322) on August 11, 2026; holds 74,665 after (Indirect).
- Open-market sale: disposed of 1,533 Class A Common Stock at $202.65 ($310,662) on August 11, 2026; holds 73,132 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,094,565 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-11 | Open-market sale | Class A Common Stock | 158 | $196 | $31.0K | 78,416 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 209 | $198 | $41.4K | 78,207 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 469 | $199 | $93.5K | 77,738 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 1,787 | $201 | $358.7K | 75,951 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 1,286 | $202 | $259.3K | 74,665 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 1,533 | $203 | $310.7K | 73,132 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-11 | Open-market sale (158 shares) |
| 2026-08-11 | Open-market sale (209 shares) |
| 2026-08-11 | Open-market sale (469 shares) |
| 2026-08-11 | Open-market sale (1,787 shares) |
| 2026-08-11 | Open-market sale (1,286 shares) |
| 2026-08-11 | Open-market sale (1,533 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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