Form 4: Appfolio Insider Sells Shares
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 11,387 shares of common stock on July 15, 2026.
Summary
- Open-market sale: disposed of 225 Class A Common Stock at $180.03 ($40,507) on July 15, 2026; holds 88,680 after (Direct).
- Open-market sale: disposed of 102 Class A Common Stock at $180.03 ($18,363) on July 15, 2026; holds 40,598 after (Indirect).
- Open-market sale: disposed of 360 Class A Common Stock at $180.03 ($64,811) on July 15, 2026; holds 141,840 after (Indirect).
- Open-market sale: disposed of 3,128 Class A Common Stock at $180.32 ($564,041) on July 16, 2026; holds 85,552 after (Direct).
- Open-market sale: disposed of 372 Class A Common Stock at $181.40 ($67,481) on July 16, 2026; holds 85,180 after (Direct).
- Open-market sale: disposed of 1,600 Class A Common Stock at $180.00 ($288,000) on July 16, 2026; holds 38,998 after (Indirect).
- Open-market sale: disposed of 3,200 Class A Common Stock at $180.34 ($577,088) on July 16, 2026; holds 138,640 after (Indirect).
- Open-market sale: disposed of 2,400 Class A Common Stock at $181.95 ($436,680) on July 16, 2026; holds 136,240 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $2,056,970 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-15 | Open-market sale | Class A Common Stock | 225 | $180 | $40.5K | 88,680 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 102 | $180 | $18.4K | 40,598 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 360 | $180 | $64.8K | 141,840 |
| 2026-07-16 | Open-market sale | Class A Common Stock | 3,128 | $180 | $564.0K | 85,552 |
| 2026-07-16 | Open-market sale | Class A Common Stock | 372 | $181 | $67.5K | 85,180 |
| 2026-07-16 | Open-market sale | Class A Common Stock | 1,600 | $180 | $288.0K | 38,998 |
| 2026-07-16 | Open-market sale | Class A Common Stock | 3,200 | $180 | $577.1K | 138,640 |
| 2026-07-16 | Open-market sale | Class A Common Stock | 2,400 | $182 | $436.7K | 136,240 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-15 | Open-market sale (225 shares) |
| 2026-07-15 | Open-market sale (102 shares) |
| 2026-07-15 | Open-market sale (360 shares) |
| 2026-07-16 | Open-market sale (3,128 shares) |
| 2026-07-16 | Open-market sale (372 shares) |
| 2026-07-16 | Open-market sale (1,600 shares) |
| 2026-07-16 | Open-market sale (3,200 shares) |
| 2026-07-16 | Open-market sale (2,400 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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