Form 4: Appfolio Insider Sells Shares
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 11,000 shares of common stock on July 10, 2026.
Summary
- Open-market sale: disposed of 100 Class A Common Stock at $180.00 ($18,000) on July 10, 2026; holds 92,405 after (Direct).
- Open-market sale: disposed of 100 Class A Common Stock at $180.00 ($18,000) on July 10, 2026; holds 42,300 after (Indirect).
- Open-market sale: disposed of 100 Class A Common Stock at $180.00 ($18,000) on July 10, 2026; holds 147,800 after (Indirect).
- Open-market sale: disposed of 3,500 Class A Common Stock at $180.15 ($630,525) on July 13, 2026; holds 88,905 after (Direct).
- Open-market sale: disposed of 1,600 Class A Common Stock at $180.15 ($288,240) on July 13, 2026; holds 40,700 after (Indirect).
- Open-market sale: disposed of 5,600 Class A Common Stock at $180.15 ($1,008,840) on July 13, 2026; holds 142,200 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,981,605 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-10 | Open-market sale | Class A Common Stock | 100 | $180 | $18.0K | 92,405 |
| 2026-07-10 | Open-market sale | Class A Common Stock | 100 | $180 | $18.0K | 42,300 |
| 2026-07-10 | Open-market sale | Class A Common Stock | 100 | $180 | $18.0K | 147,800 |
| 2026-07-13 | Open-market sale | Class A Common Stock | 3,500 | $180 | $630.5K | 88,905 |
| 2026-07-13 | Open-market sale | Class A Common Stock | 1,600 | $180 | $288.2K | 40,700 |
| 2026-07-13 | Open-market sale | Class A Common Stock | 5,600 | $180 | $1.0M | 142,200 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-10 | Open-market sale (100 shares) |
| 2026-07-10 | Open-market sale (100 shares) |
| 2026-07-10 | Open-market sale (100 shares) |
| 2026-07-13 | Open-market sale (3,500 shares) |
| 2026-07-13 | Open-market sale (1,600 shares) |
| 2026-07-13 | Open-market sale (5,600 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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