Form 4: Appfolio Executive Sells Shares
Insider Transaction (Form 4)
Don Rigler, Principal Accounting Officer of Appfolio Inc, sold 150 shares of common stock on August 10, 2026 for $195.87 per share.
Summary
- Open-market sale: disposed of 150 Class A Common Stock at $195.87 ($29,380) on August 10, 2026; holds 4,132 after (Direct).
- Tax/exercise-price withholding: disposed of 45 Class A Common Stock at $199.54 ($8,979) on August 10, 2026; holds 4,087 after (Direct).
- Tax/exercise-price withholding: disposed of 62 Class A Common Stock at $199.54 ($12,371) on August 10, 2026; holds 4,025 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $29,380 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Don Rigler — Officer (Principal Accounting Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-10 | Open-market sale | Class A Common Stock | 150 | $196 | $29.4K | 4,132 |
| 2026-08-10 | Tax/exercise-price withholding | Class A Common Stock | 45 | $200 | $9.0K | 4,087 |
| 2026-08-10 | Tax/exercise-price withholding | Class A Common Stock | 62 | $200 | $12.4K | 4,025 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-10 | Open-market sale (150 shares) |
| 2026-08-10 | Tax/exercise-price withholding (45 shares) |
| 2026-08-10 | Tax/exercise-price withholding (62 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Don Rigler
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