Form 4: Appfolio Executive Sells Shares
Insider Transaction (Form 4)
Evan Pickering, General Counsel of Appfolio Inc, sold 463 shares of common stock on August 10, 2026.
Summary
- Tax/exercise-price withholding: disposed of 80 Class A Common Stock at $199.54 ($15,963) on August 10, 2026; holds 5,814 after (Direct).
- Tax/exercise-price withholding: disposed of 54 Class A Common Stock at $199.54 ($10,775) on August 10, 2026; holds 5,760 after (Direct).
- Tax/exercise-price withholding: disposed of 27 Class A Common Stock at $199.54 ($5,388) on August 10, 2026; holds 5,733 after (Direct).
- Tax/exercise-price withholding: disposed of 39 Class A Common Stock at $199.54 ($7,782) on August 10, 2026; holds 5,694 after (Direct).
- Tax/exercise-price withholding: disposed of 64 Class A Common Stock at $199.54 ($12,771) on August 10, 2026; holds 5,630 after (Direct).
- Open-market sale: disposed of 141 Class A Common Stock at $202.01 ($28,483) on August 11, 2026; holds 5,489 after (Direct).
- Open-market sale: disposed of 161 Class A Common Stock at $199.12 ($32,058) on August 12, 2026; holds 5,328 after (Direct).
- Open-market sale: disposed of 161 Class A Common Stock at $201.01 ($32,363) on August 12, 2026; holds 5,167 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $92,904 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Evan Pickering — Officer (General Counsel)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-10 | Tax/exercise-price withholding | Class A Common Stock | 80 | $200 | $16.0K | 5,814 |
| 2026-08-10 | Tax/exercise-price withholding | Class A Common Stock | 54 | $200 | $10.8K | 5,760 |
| 2026-08-10 | Tax/exercise-price withholding | Class A Common Stock | 27 | $200 | $5.4K | 5,733 |
| 2026-08-10 | Tax/exercise-price withholding | Class A Common Stock | 39 | $200 | $7.8K | 5,694 |
| 2026-08-10 | Tax/exercise-price withholding | Class A Common Stock | 64 | $200 | $12.8K | 5,630 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 141 | $202 | $28.5K | 5,489 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 161 | $199 | $32.1K | 5,328 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 161 | $201 | $32.4K | 5,167 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-10 | Tax/exercise-price withholding (80 shares) |
| 2026-08-10 | Tax/exercise-price withholding (54 shares) |
| 2026-08-10 | Tax/exercise-price withholding (27 shares) |
| 2026-08-10 | Tax/exercise-price withholding (39 shares) |
| 2026-08-10 | Tax/exercise-price withholding (64 shares) |
| 2026-08-11 | Open-market sale (141 shares) |
| 2026-08-12 | Open-market sale (161 shares) |
| 2026-08-12 | Open-market sale (161 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Evan Pickering
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