Form 4: Amplitude Director Sells Shares to Cover Tax Obligations Under Pre-Arranged Plan

Amplitude, Inc. Director Catherine Wong sold 8,502 shares of Class A Common Stock on June 11, 2025, to satisfy tax obligations related to restricted stock unit vesting, as part of a pre-arranged 10b5-1 trading plan.

Summary

• Catherine Wong, a Director at Amplitude, Inc. (AMPL), sold 8,502 shares of Class A Common Stock.
• The transaction occurred on June 11, 2025.
• The shares were sold at a weighted average price of $12.4917 per share, with individual trades ranging from $12.3000 to $12.6900.
• The sale was executed to cover tax obligations arising from the vesting of restricted stock units (RSUs).
• This transaction was conducted under a Rule 10b5-1 trading plan, which was adopted by Ms. Wong on December 10, 2024.
• Following this transaction, Catherine Wong beneficially owns 79,152 shares of Class A Common Stock.

Sentiment

Score: 5

Explanation: The transaction is a routine, pre-planned sale to cover tax obligations from RSU vesting, which is a neutral event. It does not indicate a change in the director's confidence in the company or any negative operational news.

Positives

• The sale was pre-planned under a Rule 10b5-1 trading plan, indicating a structured approach to managing equity compensation rather than a discretionary sale based on market timing.
• The underlying event is the vesting of Restricted Stock Units (RSUs), which represents compensation earned by the director.

Negatives

• A director selling shares, even for tax purposes, reduces their direct ownership stake in the company.

Future Outlook

The document does not provide any forward-looking statements or guidance regarding the company's future performance or strategic direction.

Management Comments

• Shares sold to satisfy tax obligations in connection with the vesting of restricted stock units ("RSUs"), pursuant to a 10b5-1 trading plan adopted by the Reporting Person on December 10, 2024.
• This transaction was executed in multiple trades in prices ranging from $12.3000 to $12.6900, inclusive. The price reported in Column 4 above reflects the weighted average sale price.

Industry Context

This Form 4 filing is a routine disclosure of an insider transaction, common across all publicly traded companies. It does not provide information relevant to broader industry trends or competitive landscape analysis.

Comparison to Industry Standards

• As a standard insider transaction report (Form 4), this document does not contain information that allows for a direct comparison to industry-specific financial or operational benchmarks. The transaction itself, a sale to cover tax obligations from RSU vesting under a 10b5-1 plan, is a common practice for executives and directors across various industries receiving equity compensation.

Stakeholder Impact

• Shareholders: The sale represents a minor reduction in the director's direct ownership, but given it's a tax-related sale under a 10b5-1 plan, it is unlikely to be perceived as a negative signal regarding the company's prospects.
• Employees: No direct impact on employees is indicated.

Key Dates

Keywords

Amplitude Inc., AMPL, SEC Form 4, Insider Trading, Director Share Sale, Catherine Wong, Restricted Stock Units, RSU Vesting, 10b5-1 Plan, Tax Obligations