Form 4: Amplitude Director Erica Schultz Sells Over 26,000 Shares Under Pre-Arranged Trading Plan
Insider Transaction Report
Amplitude, Inc. Director Erica Schultz has sold 26,394 shares of Class A Common Stock for approximately $329,700, executed under a pre-arranged 10b5-1 trading plan.
Summary
- Erica Schultz, a Director of Amplitude, Inc. (AMPL), sold 26,394 shares of the company's Class A Common Stock.
- The transaction occurred on June 11, 2025.
- The shares were sold at a weighted average price of $12.4926 per share, totaling approximately $329,700.
- The sale was executed pursuant to a Rule 10b5-1 trading plan adopted by Ms. Schultz on March 12, 2025.
- Following this transaction, Ms. Schultz directly beneficially owns 92,500 shares of Amplitude's Class A Common Stock.
- The sale price ranged from $12.3000 to $12.6800 per share.
Sentiment
Score: 5
Explanation: The sale of shares by a director, while reducing their direct stake, was conducted under a pre-arranged 10b5-1 trading plan, which suggests a planned liquidity event rather than a reaction to new information or a lack of confidence in the company's future.
Positives
- The sale was conducted under a pre-arranged 10b5-1 trading plan, indicating it was not based on new, non-public information and is a planned liquidity event.
Negatives
- A director selling a significant number of shares could be perceived negatively by some investors, as it reduces their direct stake in the company.
Risks
- Potential for negative investor sentiment if the sale is misinterpreted as a lack of confidence, despite being a pre-planned transaction.
Future Outlook
NA
Industry Context
NA
Related Party Transactions
- The transaction involves a director selling company stock, which is an insider transaction.
Stakeholder Impact
- Shareholders: May observe the director's reduction in direct ownership, though the 10b5-1 plan context helps clarify the nature of the sale.
Key Dates
| Date | Description |
|---|---|
| 03/12/2025 | Date Reporting Person adopted the 10b5-1 trading plan. |
| 06/11/2025 | Date of transaction (sale of Class A Common Stock). |
| 06/13/2025 | Date the Form 4 was filed. |
Keywords
Amplitude, AMPL, SEC Form 4, insider trading, stock sale, director, beneficial ownership, 10b5-1 plan, Erica Schultz
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