SCHEDULE: Wix.com Ltd. - Schedule 13G Filing

Ameriprise Financial, Inc., Columbia Management Investment Advisers, LLC, and Columbia Seligman Technology and Information Fund report beneficial ownership of Wix.com Ltd. common stock as of March 31, 2026.

Summary

• This filing is a Schedule 13G, an amendment to a previous filing, concerning Wix.com Ltd. common stock.
• The reporting persons are Ameriprise Financial, Inc. (AFI), Columbia Management Investment Advisers, LLC (CMIA), and Columbia Seligman Technology and Information Fund (Fund).
• As of March 31, 2026, the Fund beneficially owned 4,112,537 shares, representing 7.5% of the class.
• CMIA, as the investment adviser to the Fund and other accounts, may be deemed to beneficially own the shares reported by the Fund, totaling 6,602,912 shares (12.0%).
• AFI, as the parent holding company of CMIA, may be deemed to beneficially own the shares reported by CMIA, totaling 6,782,887 shares (12.3%).
• AFI and CMIA disclaim beneficial ownership of any shares reported on this Schedule.
• The filing certifies that the securities were acquired and are held in the ordinary course of business and not for the purpose of influencing control of the issuer.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral filing, as it is a routine disclosure of beneficial ownership and does not contain performance data or strategic updates.

Positives

• The filing indicates significant institutional ownership by established financial entities.
• The reporting persons confirm that the shares were acquired and are held in the ordinary course of business, suggesting stable, long-term investment strategies rather than activist intentions.

Negatives

• The filing does not contain financial performance data or operational updates, focusing solely on ownership.
• The disclaimer of beneficial ownership by AFI and CMIA, while standard for such filings, can create a layer of complexity in understanding ultimate control.

Risks

• Potential for changes in investment strategy by the reporting entities could lead to significant block trades impacting share price.
• The aggregate ownership by these entities represents a substantial portion of the company's stock, making them influential stakeholders.

Future Outlook

No forward-looking statements or guidance are provided in this filing, as it is a disclosure of beneficial ownership.

Management Comments

• Each of AFI and CMIA, and the subsidiaries identified on the attached Exhibit I, disclaims beneficial ownership of any shares reported on this Schedule.
• By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.

Industry Context

StockSavvy.ai notes that Schedule 13G filings are common for large institutional investors and asset managers, indicating significant holdings in publicly traded companies. The aggregated stake by Ameriprise entities in Wix.com Ltd. suggests a notable position within the web development and digital solutions sector.

Stakeholder Impact

• Shareholders: The significant ownership by these entities could influence corporate governance and strategic decisions. Any changes in their holdings could impact share price.
• Management: The reporting entities are significant stakeholders, and their investment thesis may influence management's strategic direction.
• Creditors: Stable institutional ownership can be viewed positively by creditors as it may indicate a more stable corporate environment.

Next Steps

• Continued monitoring of Wix.com Ltd.'s performance and any future filings by these reporting persons.

Key Dates

Keywords

Wix.com Ltd., Schedule 13G, Ameriprise Financial, Columbia Management, Beneficial Ownership, Institutional Investor, SEC Filing, Common Stock, Investment Adviser