SCHEDULE: Institutional Investors Report Stake in Pinterest

Ameriprise Financial and its affiliates report a combined beneficial ownership of 10.2% in Pinterest's Class A Common Stock as of July 31, 2026.

Summary

• Ameriprise Financial, Inc. (AFI), through its subsidiary Columbia Management Investment Advisers, LLC (CMIA), and the Columbia Seligman Technology and Information Fund (Fund), collectively hold a significant stake in Pinterest, Inc.
• As of July 31, 2026, the total beneficial ownership reported is 49,014,540 shares for AFI (10.2% of the class), 45,788,810 shares for CMIA (9.5% of the class), and 29,189,261 shares for the Fund (6.1% of the class).
• The filing clarifies that AFI and CMIA do not directly own shares but may be deemed beneficial owners due to their advisory and parent-holding roles.
• The Fund is identified as the primary entity holding more than 5% of the class of securities reported.
• All reporting persons disclaim beneficial ownership of any shares reported on this Schedule, indicating these holdings are part of their ordinary course of business and not for influencing control.

Sentiment

Score: 6

Explanation: StockSavvy.ai views this filing as neutral to slightly positive, indicating significant institutional ownership without immediate implications for control or strategy changes.

Positives

• Significant institutional ownership by established financial entities like Ameriprise Financial and its affiliates suggests confidence in Pinterest's long-term prospects.
• The reporting entities are registered investment advisers and investment companies, indicating professional management of these holdings.
• The filing explicitly states that the securities were acquired and are held in the ordinary course of business, not for the purpose of influencing control.

Negatives

• The disclaimers of beneficial ownership by AFI and CMIA, while standard, can create a layer of complexity in understanding ultimate control.
• The filing does not provide any new strategic information or performance data for Pinterest itself, only reporting on ownership changes.

Risks

• While not explicitly stated as a risk in this filing, significant institutional selling could impact share price.
• Changes in investment strategy by these large holders could lead to substantial stock sales.

Future Outlook

This filing does not contain forward-looking statements or guidance regarding Pinterest's future performance. It solely reports on institutional ownership.

Management Comments

• Each of AFI and CMIA, and the subsidiaries identified on the attached Exhibit I, disclaims beneficial ownership of any shares reported on this Schedule.
• By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under 240.14a-11.

Industry Context

StockSavvy.ai notes that significant institutional filings like this are common in the tech sector. The reporting by Ameriprise and its affiliates indicates continued institutional interest in social media and visual discovery platforms like Pinterest, even as the broader digital advertising landscape evolves.

Stakeholder Impact

• Shareholders: Increased institutional ownership can lead to greater stock liquidity and potentially more stable share prices, but also means a larger portion of shares are held by entities that may trade based on broader market factors rather than company-specific fundamentals.
• Management: The filing reinforces that these holdings are not intended to influence control, suggesting current management's strategic direction is not immediately challenged by these investors.
• Creditors: No direct impact on creditors is indicated by this ownership filing.

Next Steps

• Continued monitoring of institutional holdings for any significant changes.
• Analysis of Pinterest's own financial reports for performance indicators.

Key Dates

Keywords

Pinterest, Ameriprise Financial, Columbia Management, Schedule 13G, Institutional Ownership, Class A Common Stock, Investment Advisers, Beneficial Ownership