Form 4: American Rebel Holdings COO Converts Preferred Stock

Corey Allen Lambrecht, President and COO of American Rebel Holdings Inc., converted 350 shares of Series A Convertible Preferred Stock into 175,000 shares of common stock.

Summary

• Corey Allen Lambrecht, a Director, President, COO, and 10% Owner of AMERICAN REBEL HOLDINGS INC (AREB), executed a securities transaction.
• On September 25, 2025, Lambrecht converted 350 shares of Series A Convertible Preferred Stock.
• This conversion resulted in the acquisition of 175,000 shares of common stock.
• The transaction was made at a nominal price of $0.001 per share for both the preferred stock conversion and common stock acquisition.
• Following the transaction, Lambrecht beneficially owns 24,200 shares of Series A Convertible Preferred Stock and 175,100 shares of Common Stock directly.
• The transaction was conducted pursuant to a Rule 10b5-1(c) plan.

Sentiment

Score: 6

Explanation: The conversion of preferred stock to common stock by a key insider, especially under a 10b5-1 plan, is generally viewed as a neutral to slightly positive signal, indicating continued commitment and confidence in the company's common equity.

Positives

• The conversion increases the direct common stock ownership of a key executive, potentially signaling confidence in the company's future performance.
• The transaction was executed under a Rule 10b5-1(c) plan, indicating a pre-planned and structured approach to insider trading.

Negatives

• The conversion of preferred stock into common stock could lead to a slight increase in the outstanding common share count, potentially causing minor dilution for existing common shareholders, though the impact from this specific transaction is likely minimal.

Future Outlook

The filing does not contain any forward-looking statements or guidance regarding the company's future performance or strategic direction.

Industry Context

This Form 4 filing reports a standard insider transaction (conversion of preferred stock to common stock) by a key executive. Such transactions are common across industries and typically reflect an executive's portfolio management or long-term investment strategy rather than immediate industry-wide trends. American Rebel Holdings operates in a consumer goods sector, and this specific transaction does not provide direct insights into broader industry dynamics.

Stakeholder Impact

• Shareholders: The conversion by a key executive may be perceived as a positive signal of management's confidence in the company's future, potentially influencing investor sentiment. A minor increase in common shares outstanding could result in slight dilution.

Key Dates

Recommendation

This Form 4 filing details a routine, pre-planned insider conversion of preferred stock to common stock. While it signals continued insider involvement and potentially confidence, it does not provide sufficient new information or a change in fundamental outlook to warrant a 'buy' or 'sell' recommendation. Investors should 'hold' and consider this transaction as part of a broader assessment of the company's financial health and strategic direction.

Keywords

AMERICAN REBEL HOLDINGS INC, AREB, Corey Allen Lambrecht, Insider Transaction, Form 4, Preferred Stock Conversion, Common Stock Acquisition, Rule 10b5-1