Form 4: AFG CFO Sells Shares Under Pre-Arranged Plan

American Financial Group's SVP and CFO, Brian S. Hertzman, reported the sale of 1,777 shares of common stock under a Rule 10b5-1 plan.

Summary

• Brian S. Hertzman, the Senior Vice President and Chief Financial Officer of American Financial Group Inc. (AFG), reported a transaction involving the company's common stock.
• On November 7, 2025, Mr. Hertzman sold 1,777 shares of AFG common stock at a price of $142.5101 per share.
• The total value of this transaction was approximately $253,702.94.
• This transaction was executed pursuant to a pre-arranged Rule 10b5-1(c) trading plan.
• Following the reported sale, Mr. Hertzman directly beneficially owns 11,300 shares of AFG common stock.
• He also indirectly holds 1,853.8053 shares in the Employee Stock Purchase Plan (ESPP), 65.68 shares in the Dividend Reinvestment Plan (DRIP), and 3,747.0419 shares in a RASP 401(k) retirement plan, with these indirect holdings based on plan statements dated December 31, 2024.

Sentiment

Score: 5

Explanation: The filing reports a routine insider stock sale by the CFO, which was pre-arranged under a Rule 10b5-1 plan. The transaction amount is not significant enough to indicate a strong positive or negative sentiment regarding the company's prospects.

Future Outlook

NA

Industry Context

This filing is a routine disclosure of an insider transaction and does not provide information related to broader industry trends or competitive landscape.

Stakeholder Impact

• Shareholders: Provides transparency regarding insider stock ownership changes, which is a standard disclosure for publicly traded companies. The sale is relatively small and pre-planned, so the direct impact on shareholder sentiment is likely minimal.

Key Dates

Keywords

AFG, American Financial Group, Brian S. Hertzman, CFO, insider transaction, stock sale, Form 4, 10b5-1 plan