Form 4: Advantage Solutions COO Increases Stake Through Routine PSU Vesting

Advantage Solutions Inc.'s COO of Retailer Services, Michael Larry Taylor, increased his direct beneficial ownership of Class A Common Stock by 1,981 shares following the vesting of performance restricted stock units and subsequent tax withholding.

Summary

• Michael Larry Taylor, COO of Retailer Services at Advantage Solutions Inc. (ADV), reported changes in his beneficial ownership of Class A Common Stock.
• On June 2, 2025, Mr. Taylor acquired 4,147 shares of Class A Common Stock through the vesting of a Performance Restricted Stock Unit (PSU) award, originally granted on June 1, 2022.
• Concurrently, 2,166 shares of Class A Common Stock were disposed of at a price of $1.15 per share to satisfy tax withholding requirements related to the vesting of restricted stock units and PSUs.
• Following these transactions, Mr. Taylor's direct beneficial ownership of Class A Common Stock stands at 637,340 shares.

Sentiment

Score: 7

Explanation: The sentiment is positive as it reflects the vesting of performance-based awards, indicating achievement of targets, and results in a net increase in insider ownership, aligning executive interests with shareholders. The disposition is for tax purposes and is a routine part of such transactions.

Positives

• The vesting of Performance Restricted Stock Units (PSUs) indicates the achievement of performance targets set by the company, aligning executive incentives with company performance.
• The net increase of 1,981 shares in the COO's direct beneficial ownership demonstrates continued insider alignment with shareholder interests.

Negatives

• A portion of the vested shares (2,166 shares) was sold to cover tax withholding obligations, which is a routine event but represents a disposition of shares.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future outlook.

Industry Context

This filing is a routine insider transaction report, common across all industries for publicly traded companies, reflecting executive compensation and ownership changes. It does not provide specific insights into broader industry trends for marketing and sales services.

Stakeholder Impact

• Shareholders: The increase in direct beneficial ownership by a key executive can be viewed positively as it enhances alignment between management and shareholder interests.

Key Dates

Keywords

Advantage Solutions, ADV, Form 4, Insider Transaction, Stock Ownership, Performance Restricted Stock Unit, PSU, Executive Compensation, Michael Larry Taylor, Beneficial Ownership