Form 4: CFO Langrock Acquires FLWS Stock via Grants

1-800-FLOWERS.COM CFO James M. Langrock acquired 325,104 shares of Class A Common Stock through two equity grants on December 10, 2025.

Summary

• James M. Langrock, Chief Financial Officer & SVP of 1-800-FLOWERS.COM, Inc. (FLWS), was granted shares of Class A Common Stock.
• On December 10, 2025, Langrock acquired 108,368 shares at a price of $0 per share, likely as an equity award.
• On the same date, Langrock acquired an additional 216,736 shares at a price of $0 per share, also likely as an equity award.
• These transactions, totaling 325,104 shares, were made pursuant to a Rule 10b5-1(c) plan.
• Following these transactions, Langrock beneficially owns a total of 357,499 shares of Class A Common Stock.

Sentiment

Score: 7

Explanation: The Chief Financial Officer acquired a substantial number of shares, which typically signals confidence in the company's future prospects and aligns management's interests with shareholders. The transactions were executed under a Rule 10b5-1 plan, indicating they were pre-scheduled equity awards.

Positives

• Chief Financial Officer James M. Langrock received a significant equity award of 325,104 shares in the company.
• The awards increase Langrock's direct beneficial ownership to 357,499 shares, enhancing alignment of management's interests with shareholders.
• The transactions were executed under a pre-arranged Rule 10b5-1(c) plan, demonstrating structured equity compensation.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: Increased alignment of management interests with shareholders due to significant stock acquisition by the CFO.

Key Dates

Recommendation

The acquisition of a significant number of shares by the Chief Financial Officer, likely through equity grants at a $0 price, is a positive development as it increases management's stake and aligns their interests with shareholders. The execution under a Rule 10b5-1 plan indicates a pre-scheduled compensation event rather than an opportunistic open market purchase. While this is a favorable sign for corporate governance and long-term commitment, it does not provide a strong immediate catalyst for a 'buy' recommendation. Therefore, a 'hold' recommendation is appropriate, acknowledging the positive alignment without implying a direct investment signal from an open market transaction.

Keywords

1-800-FLOWERS.COM, FLWS, Insider Transaction, Stock Acquisition, CFO, James M. Langrock, SEC Form 4, Equity Grant, Rule 10b5-1