Form 4: 1-800-FLOWERS President Acquires Shares

1-800-FLOWERS.COM Inc. President Thomas G. Hartnett acquired 7,801 shares of Class A Common Stock.

Summary

• Thomas G. Hartnett, President of 1-800-FLOWERS.COM Inc. (FLWS), acquired 7,801 shares of Class A Common Stock.
• The transaction occurred on October 9, 2025, and was reported at a price of $0 per share, typically indicating a grant or vesting of equity compensation.
• Following this acquisition, Mr. Hartnett directly beneficially owns a total of 338,548 shares of Class A Common Stock.
• The transaction was made pursuant to a Rule 10b5-1 pre-arranged trading plan, indicating a scheduled equity acquisition.

Sentiment

Score: 7

Explanation: Insider acquisition of shares, even if a grant, generally indicates increased alignment of management interests with shareholders, which is a positive signal.

Positives

• Increased direct beneficial ownership by a key executive, Thomas G. Hartnett, which aligns his interests further with shareholders.
• The transaction was conducted under a Rule 10b5-1 plan, indicating a pre-scheduled and transparent equity acquisition.

Industry Context

This insider transaction reflects an individual executive's equity activity and does not directly relate to broader industry trends or competitor performance, though increased insider ownership can be a general indicator of confidence.

Related Party Transactions

• Acquisition of 7,801 shares of Class A Common Stock by Thomas G. Hartnett, President of 1-800-FLOWERS.COM Inc., from the issuer as part of compensation.

Stakeholder Impact

• Shareholders: Increased alignment of management's financial interests with those of shareholders due to higher insider ownership.
• Management: Thomas G. Hartnett's personal stake in the company's performance has increased.

Key Dates

Recommendation

The acquisition of shares by a key executive, even if a grant, generally signals confidence and aligns management's interests with shareholders, supporting a 'hold' position. While positive, it's not a strong enough signal on its own for a 'buy' recommendation without further fundamental analysis.

Keywords

1-800-FLOWERS, FLWS, Insider Trading, Stock Acquisition, Thomas G. Hartnett, Form 4, Officer, President, Equity, Shares, 10b5-1 Plan