Form 4: 1-800-FLOWERS Officer Acquires Shares

Priscilla Kasenchak, Chief Accounting Officer of 1-800-FLOWERS.COM, Inc., acquired 88,665 shares of Class A Common Stock on December 10, 2025.

Summary

• Priscilla Kasenchak, Chief Accounting Officer of 1-800-FLOWERS.COM, Inc. (FLWS), reported two acquisitions of Class A Common Stock.
• On December 10, 2025, she acquired 29,555 shares of Class A Common Stock at a price of $0.
• On the same date, she acquired an additional 59,110 shares of Class A Common Stock, also at a price of $0.
• Following these transactions, her total beneficial ownership of Class A Common Stock increased to 135,641 shares.
• The transactions were made pursuant to a Rule 10b5-1(c) plan, indicating a pre-arranged plan for the purchase or sale of equity securities.

Sentiment

Score: 6

Explanation: The acquisition of shares by a Chief Accounting Officer, even if compensation-related, generally indicates alignment of interests with shareholders and confidence in the company's future. However, the $0 price suggests it's a grant, not a cash purchase, which tempers the positive sentiment slightly.

Positives

• Increased insider ownership by a key executive, which can signal confidence in the company's future prospects.
• The transactions were part of a pre-arranged Rule 10b5-1 plan, indicating planned equity compensation or vesting rather than opportunistic trading.

Negatives

• The shares were acquired at a price of $0, suggesting they were likely grants or vesting of restricted stock units, rather than open market purchases which would demonstrate a direct cash investment.

Risks

• The value of the acquired shares is directly tied to the future performance and market price of 1-800-FLOWERS.COM, Inc. Class A Common Stock.

Related Party Transactions

• Acquisition of 88,665 shares of Class A Common Stock by Priscilla Kasenchak, Chief Accounting Officer, on December 10, 2025, at a price of $0 per share.

Stakeholder Impact

• Shareholders: Increased alignment of management interests with shareholders due to higher insider ownership.
• Employees: May signal stability and confidence in the company's leadership.

Key Dates

Recommendation

The filing reports a routine insider acquisition of shares, likely as part of compensation or vesting, rather than an open market purchase. While increased insider ownership is generally positive, this specific transaction alone does not provide sufficient new information to alter an investment thesis significantly. Investors should consider this in the context of the company's overall financial performance and strategic outlook.

Keywords

1-800-FLOWERS.COM, FLWS, Insider Transaction, Form 4, Stock Acquisition, Chief Accounting Officer, Equity Compensation, Rule 10b5-1