Form 4: 1-800-FLOWERS Executive Boosts Stake with Stock Awards

Jonathan J. Feldman, President of BloomNet, acquired 216,736 shares of 1-800-FLOWERS.COM Inc. Class A Common Stock through awards.

Summary

• Jonathan J. Feldman, President of BloomNet and an officer of 1-800-FLOWERS.COM Inc. (FLWS), reported two acquisitions of Class A Common Stock.
• On December 10, 2025, Feldman acquired 72,246 shares of Class A Common Stock at a price of $0.00 per share.
• On the same date, December 10, 2025, Feldman acquired an additional 144,490 shares of Class A Common Stock, also at a price of $0.00 per share.
• Following these transactions, Feldman directly beneficially owns a total of 267,865 shares of Class A Common Stock.
• The transactions were made pursuant to a Rule 10b5-1(c) plan, indicating a pre-arranged trading plan.

Sentiment

Score: 7

Explanation: The acquisition of a substantial number of shares by a key executive, even if through awards, generally signals confidence in the company's future prospects and aligns management's interests with shareholders. The $0 price indicates compensation rather than an open market purchase, which is less indicative of a direct 'buy' signal but still positive for alignment.

Positives

• An executive officer, Jonathan J. Feldman, acquired a significant number of shares (216,736 shares total) in the company, aligning his interests with shareholders.
• The acquisitions were at a price of $0.00, indicating these were likely stock grants or awards, which are common forms of executive compensation.
• The transactions were made pursuant to a Rule 10b5-1 plan, suggesting a pre-planned and compliant acquisition strategy.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: The increase in executive ownership aligns management's interests with shareholders, potentially fostering long-term value creation.
• Employees: Executive compensation through equity awards can be a positive signal regarding the company's compensation philosophy and retention strategies.

Key Dates

Recommendation

While the acquisition of shares by a key executive is generally a positive signal, indicating alignment of interests and potential confidence in future performance, these shares were acquired at a $0 price, suggesting they are part of an equity compensation plan rather than an open market purchase. This makes it less of a direct 'buy' signal than if the executive had used personal capital to purchase shares. Therefore, it reinforces a 'hold' position, suggesting continued monitoring of the company's fundamentals and broader market conditions.

Keywords

1-800-FLOWERS, FLWS, Jonathan J. Feldman, BloomNet, Insider Trading, Form 4, Stock Acquisition, Executive Compensation, Equity Awards, Rule 10b5-1